What users are saying about

AdRoll

70 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Kenshoo Infinity Suite

26 Ratings
Score 7.1 out of 101

Add comparison

Likelihood to Recommend

AdRoll

It's really well suited to being a central hub for your display campaigns across the web and Facebook. I'd say that it's perhaps less appropriate if you want to get into the nitty gritty with what's possible with Facebook Direct - for the convenience of AdRoll you do sacrifice some capabilities to do more advanced advertising.
Justin Higgins profile photo

Kenshoo Infinity Suite

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Kenshoo Infinity Suite
6.0
Data Transfer
AdRoll
7.5
Kenshoo Infinity Suite
6.4
DSP integration
AdRoll
7.2
Kenshoo Infinity Suite
5.6

Ad Campaigns

AdRoll
7.8
Kenshoo Infinity Suite
5.6
Ad campaign creation
AdRoll
8.1
Kenshoo Infinity Suite
5.8
Ad deployment
AdRoll
8.4
Kenshoo Infinity Suite
5.7
Display advertising
AdRoll
8.2
Kenshoo Infinity Suite
5.5
Ad display and retargeting segmentation
AdRoll
8.1
Kenshoo Infinity Suite
5.5
Sequence targeting
AdRoll
6.3
Kenshoo Infinity Suite
5.2

Ad Reporting & Analytics

AdRoll
6.9
Kenshoo Infinity Suite
7.2
Ad dashboards
AdRoll
7.5
Kenshoo Infinity Suite
6.8
Ad performance reports
AdRoll
7.4
Kenshoo Infinity Suite
6.9
Ad conversion tracking
AdRoll
6.5
Kenshoo Infinity Suite
6.7
Ad attribution reporting
AdRoll
6.7
Kenshoo Infinity Suite
7.2
Cross-channel ad management
AdRoll
7.3
Kenshoo Infinity Suite
8.5
Ad forecasting and optimization
AdRoll
6.0
Kenshoo Infinity Suite
7.3

Pros

  • Simple, easy to use interface and dashboard for reporting on metrics.
  • Easy access to support via a chat button button in the lower right corner of the screen.
  • Uploading artwork is simple, just drag and drop.
Billy Barker profile photo
  • Kenshoo will provide monthly trainings. This will address current issues and training gaps. It takes place via webex.
  • Kenshoo has a support ticket center to answer support questions.
  • Kenshoo did come to our company to help us through the certification process.
No photo available

Cons

  • Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
  • ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.
No photo available
  • Kenshoo could make more of an effort to offer strategic guidance for our specific account. It would be helpful to receive data analyses from Kenshoo-specific reports and account recommendations based off key learnings. I don't always have the bandwidth to do this myself. This is a weakness of the overall business and not the Kenshoo Search tool.
  • Kenshoo Search doesn't make adding ad group level negative keywords as easy as I'd like it to be. If you have lots of ad groups within your campaigns, this can be a tedious task.
  • Kenshoo Search can provide great campaign-level bid policies, but if you have many campaigns and need to make edits to your campaign-level policies, this can be a tedious task.
Matt Howarth profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Kenshoo Infinity Suite7.8
Based on 3 answers
Kenshoo Search offers a fair rate based off of media spend. They also offer a dedicated account team that we are able to meet with regularly and also have quarterly strategic in-person meetings with. When problems or bugs occur, they are always quick to respond and resolve the situation. Their team is always willing to go above and beyond for our business needs.
Matt Howarth profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The adroll interface is easier to use and more clear. The metrics are also more clear.
Adam Sabados profile photo
An advantage that Nanigans has over Kenshoo is that their version of 'portfolios' didn't have any budget or flight length requirements and was extremely easy to use. They also offered 'affinity' segments. These are studies they would run on certain audiences that would result in keywords, or interest that have a high affinity towards the submitted audience group. A negative is that it was very much possible to overspend on Nanigans, whereas with Kenshoo, ad sets will never overspend their daily or lifetime budget.
Calvin Truong profile photo

Return on Investment

  • Increased are our return on ad spend
  • Decreased our cost per conversions
  • Decreased our threshold for interaction. We have decreased the number of times we must show an ad to user to get them to convert.
Nadalie Dias profile photo
  • Kenshoo has been a major part of driving client success at our company. When our clients succeed, we succeed.
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details