AdRoll vs. Knak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 2.8 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Knak
Score 8.5 out of 10
N/A
Knak is an email marketing solution built to create emails and landing pages through Marketo.
$10,000
per year
Pricing
AdRollKnak
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Solo
$10,000
per year
Templates
Free
Starter/Enterprise
Contact
Offerings
Pricing Offerings
AdRollKnak
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUnlimited emails and landing pages. 100% self-serve. No hidden costs
More Pricing Information
Features
AdRollKnak
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
Knak
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.9
44 Ratings
46% below category average
Knak
-
Ratings
Ad campaign creation2.343 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.841 Ratings00 Ratings
Ad display and retargeting segmentation4.844 Ratings00 Ratings
Sequence targeting4.526 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.7
44 Ratings
97% below category average
Knak
-
Ratings
Ad dashboards2.244 Ratings00 Ratings
Ad performance reports2.344 Ratings00 Ratings
Ad conversion tracking3.842 Ratings00 Ratings
Ad attribution reporting2.138 Ratings00 Ratings
Cross-channel ad management3.831 Ratings00 Ratings
Ad forecasting and optimization2.028 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
Knak
9.4
3 Ratings
15% above category average
WYSIWYG email editor00 Ratings10.02 Ratings
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings10.01 Ratings
Landing pages00 Ratings10.03 Ratings
A/B testing00 Ratings10.01 Ratings
Mobile optimization00 Ratings10.03 Ratings
Email deliverability reporting00 Ratings5.01 Ratings
List management00 Ratings10.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AdRoll
-
Ratings
Knak
10.0
1 Ratings
19% above category average
URL Validation00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
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AdRollKnak
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The Trade Desk
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User Ratings
AdRollKnak
Likelihood to Recommend
2.4
(49 ratings)
10.0
(3 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.3
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollKnak
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review
Knak
If you have Marketo or Pardot and have emails that might be somewhat simple to slightly complex, without the budget for a developer, Knak is the right solution for you. If you have complex emails that require a lot of code or customization and have the in-house resources, Knak might not be the perfect solution
Read full review
Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Read full review
Knak
  • Well designed templates
  • Easy integration with Marketo
  • New templates all the time and a big library to choose from
  • Mobile-optimized templates
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Knak
  • Sometimes there are issues with buggy code
  • Updates sometimes will break emails
Read full review
Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review
Knak
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Read full review
Knak
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Knak
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Knak
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Read full review
Knak
Marketo has email templates and you can, of course, create your own - but Knak makes it so much easier to create templates that are nice looking and mobile-optimized.
Read full review
Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Knak
  • Great return on time investment
  • Great return on our strategy to get new communications out the door
Read full review
ScreenShots