AdRoll vs. LeadMaster

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 2.9 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
LeadMaster
Score 8.0 out of 10
N/A
LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.
$10
per seat
Pricing
AdRollLeadMaster
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Lead-Xpress
$10
per seat
LeadMaster Standard Edition
$50
per seat
Offerings
Pricing Offerings
AdRollLeadMaster
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$500 hours required
Additional DetailsThere is no additional charge for the mobile version.
More Pricing Information
Community Pulse
AdRollLeadMaster
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AdRollLeadMaster
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
LeadMaster
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.7
44 Ratings
50% below category average
LeadMaster
-
Ratings
Ad campaign creation2.043 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.641 Ratings00 Ratings
Ad display and retargeting segmentation4.644 Ratings00 Ratings
Sequence targeting4.426 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.5
44 Ratings
103% below category average
LeadMaster
-
Ratings
Ad dashboards1.944 Ratings00 Ratings
Ad performance reports2.044 Ratings00 Ratings
Ad conversion tracking3.642 Ratings00 Ratings
Ad attribution reporting1.938 Ratings00 Ratings
Cross-channel ad management3.631 Ratings00 Ratings
Ad forecasting and optimization1.728 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
AdRoll
-
Ratings
LeadMaster
5.9
1 Ratings
26% below category average
Customer data management / contact management00 Ratings7.01 Ratings
Workflow management00 Ratings7.01 Ratings
Territory management00 Ratings6.01 Ratings
Opportunity management00 Ratings5.01 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.01 Ratings
Contract management00 Ratings6.01 Ratings
Quote & order management00 Ratings3.01 Ratings
Channel / partner relationship management00 Ratings6.01 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
AdRoll
-
Ratings
LeadMaster
7.0
1 Ratings
7% below category average
Case management00 Ratings6.01 Ratings
Call center management00 Ratings8.01 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
AdRoll
-
Ratings
LeadMaster
6.0
1 Ratings
23% below category average
Lead management00 Ratings6.01 Ratings
Email marketing00 Ratings6.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
AdRoll
-
Ratings
LeadMaster
6.5
1 Ratings
15% below category average
Task management00 Ratings8.01 Ratings
Reporting00 Ratings5.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
LeadMaster
6.0
1 Ratings
23% below category average
Forecasting00 Ratings7.01 Ratings
Pipeline visualization00 Ratings5.01 Ratings
Customizable reports00 Ratings6.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
AdRoll
-
Ratings
LeadMaster
6.7
1 Ratings
12% below category average
Custom fields00 Ratings8.01 Ratings
Scripting environment00 Ratings6.01 Ratings
API for custom integration00 Ratings6.01 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
AdRoll
-
Ratings
LeadMaster
8.0
1 Ratings
11% above category average
Marketing automation00 Ratings8.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
AdRoll
-
Ratings
LeadMaster
9.0
1 Ratings
18% above category average
Mobile access00 Ratings9.01 Ratings
Security
Comparison of Security features of Product A and Product B
AdRoll
-
Ratings
LeadMaster
6.0
1 Ratings
33% below category average
Role-based user permissions00 Ratings6.01 Ratings
Best Alternatives
AdRollLeadMaster
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollLeadMaster
Likelihood to Recommend
2.1
(49 ratings)
8.0
(1 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
8.0
(1 ratings)
Support Rating
1.2
(6 ratings)
8.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollLeadMaster
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review
LeadMaster
My company works with a client who offers a SaaS solution to
the beauty sector. We had been using Salesforce for three years but needed a
system with lead nurturing, workflow automation, and user-friendliness that
Salesforce lacked without a hefty monthly price tag.

We are taking use of LeadMaster's eMarketing, automation,
and workflow management capabilities as well as the streamlined nature of the
Professional Edition. We've been able to better regulate the sales process and
boost our conversion rate as a result.

We have been very pleased with LeadMaster's customer service
and would suggest their product without reservation.
Read full review
Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Read full review
LeadMaster
  • It has business app
  • Use the cloud based technology
  • No integrations at all
  • no communication gap
  • Software customizations as per your business and working
  • strong customer support
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Read full review
LeadMaster
  • Need to give all features/access to top level designations of the company. (title based access/feature)
  • need to enhance more communication with team with real-time notifications.
  • Need to improve in deep reporting metrics
Read full review
Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review
LeadMaster
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Read full review
LeadMaster
My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.
Read full review
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
Read full review
LeadMaster
The reason to give this rating because of the following.

1. Assessing the efficiency of campaigns involving
several agencies and points of contact

2. True close loop reporting

3. The capacity to manage a channel through the use
of features for updating leads and pipelines.

4. Ensuring that no leads were lost and that they
were always assigned to someone for follow-up, whether the lead originated
through e-marketing, the filling out of a form on a website, or even a lead
from a trade fair

5. Creating a seamless connection between marketing
and lead generating
Read full review
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
Read full review
LeadMaster
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Read full review
LeadMaster
My client has been using Salesforce for the past two years,
but they were looking for a system that would provide lead nurturing, workflow
automation, and overall ease of use – functionality that was just not available
within Salesforce without incurring a large, monthly fee. I'm using one of my
clients who has been using Salesforce for the past two years.

Because of LeadMaster's user-friendliness, robust automation
and workflow management, and eMarketing capabilities, we have decided to employ
the Professional Edition. As a result, we are able to better regulate the sales
process and achieve a higher closure rate.
Read full review
Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
Read full review
LeadMaster
  • To mange the vendor/customer as per services or requirement helps to improve service wise business
  • reporting helps to know the service wise sale
  • a bit communication lag between team that create a delay in closing deal.
Read full review
ScreenShots

LeadMaster Screenshots

Screenshot of LeadMaster Home Page showing Xtreme-Reports Advanced ReportingScreenshot of Page showing the list of accountsScreenshot of Highly customizable page showing contact details.Screenshot of Sample business rule used to assign all new incoming leads via round robin queue.