What users are saying about

AdRoll

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74 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
64 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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LinkedIn Lead Accelerator

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
LinkedIn Lead Accelerator
7.0
Data Transfer
AdRoll
7.7
LinkedIn Lead Accelerator
7.0
DSP integration
AdRoll
7.4
LinkedIn Lead Accelerator
7.0

Ad Campaigns

AdRoll
7.9
LinkedIn Lead Accelerator
8.7
Ad campaign creation
AdRoll
8.2
LinkedIn Lead Accelerator
8.3
Ad deployment
AdRoll
8.4
LinkedIn Lead Accelerator
7.7
Display advertising
AdRoll
8.3
LinkedIn Lead Accelerator
8.3
Ad display and retargeting segmentation
AdRoll
8.1
LinkedIn Lead Accelerator
10.0
Sequence targeting
AdRoll
6.5
LinkedIn Lead Accelerator
9.0

Ad Reporting & Analytics

AdRoll
7.0
LinkedIn Lead Accelerator
6.9
Ad dashboards
AdRoll
7.6
LinkedIn Lead Accelerator
6.7
Ad performance reports
AdRoll
7.4
LinkedIn Lead Accelerator
7.3
Ad conversion tracking
AdRoll
6.5
LinkedIn Lead Accelerator
7.0
Ad attribution reporting
AdRoll
6.8
LinkedIn Lead Accelerator
7.0
Cross-channel ad management
AdRoll
7.4
LinkedIn Lead Accelerator
7.0
Ad forecasting and optimization
AdRoll
6.1
LinkedIn Lead Accelerator
6.3

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
  • It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
  • I like that it works, the tool really helps you to generate leads.
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Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
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  • Support, as is typical with tech companies it is difficult to get someone in a timely manner.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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LinkedIn Lead Accelerator9.5
Based on 3 answers
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Chris Robison profile photo

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
LinkedIn Lead Accelerator8.0
Based on 1 answer
No answer on this topic is available.

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
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We worked with many data providers, in both B2B and B2C. While each has its strengths and weaknesses, it really comes down to identifying scenarios there there is a good fit. Bizo stood above everyone related to both the breadth, accuracy, and performance of their B2B data asset.
Chris Robison profile photo

Return on Investment

  • Overall adroll was not effective for my industry segment but that may not apply to you
  • Very costly CPMs you have to watch out for
  • You need to monitor where your ads are displayed
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  • Bizo was a trusted partner of some of our largest clients -- consistently delivering strong ROI for them. In a space where much 3rd party data has been questioned related to value versus cost, Bizo always delivered clear customer value.
  • By working with clients to not only address media buying but also use their data to model against user groups for site optimization, dynamic creative, email, etc. Bizo created significantly more value than a single channel data solution.
Chris Robison profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Lead Accelerator

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details