What users are saying about
Top Rated
75 Ratings
Top Rated
75 Ratings
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Score 7.6 out of 101
69 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

LinkedIn Lead Accelerator

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
LinkedIn Lead Accelerator
7.7
Data Transfer
AdRoll
7.9
LinkedIn Lead Accelerator
7.9
DSP integration
AdRoll
7.5
LinkedIn Lead Accelerator
7.5

Ad Campaigns

AdRoll
8.3
LinkedIn Lead Accelerator
8.7
Ad campaign creation
AdRoll
8.4
LinkedIn Lead Accelerator
8.8
Ad deployment
AdRoll
8.7
LinkedIn Lead Accelerator
7.9
Display advertising
AdRoll
8.6
LinkedIn Lead Accelerator
8.8
Ad display and retargeting segmentation
AdRoll
8.4
LinkedIn Lead Accelerator
9.0
Sequence targeting
AdRoll
7.4
LinkedIn Lead Accelerator
9.2

Ad Reporting & Analytics

AdRoll
7.2
LinkedIn Lead Accelerator
7.4
Ad dashboards
AdRoll
7.8
LinkedIn Lead Accelerator
7.4
Ad performance reports
AdRoll
7.6
LinkedIn Lead Accelerator
7.6
Ad conversion tracking
AdRoll
7.0
LinkedIn Lead Accelerator
7.9
Ad attribution reporting
AdRoll
7.0
LinkedIn Lead Accelerator
7.5
Cross-channel ad management
AdRoll
7.5
LinkedIn Lead Accelerator
7.5
Ad forecasting and optimization
AdRoll
6.3
LinkedIn Lead Accelerator
6.6

Pros

AdRoll

  • Track conversions are extremely simple. The interface is clean and easy to navigate.
  • AdRoll will custom create banners if you ask them.
  • They have clear and detailed instructions on how to do everything.
  • Their support goes above and beyond and makes me feel confident that they can get the job done.
Charles Kirkland profile photo

LinkedIn Lead Accelerator

  • Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
  • It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
  • I like that it works, the tool really helps you to generate leads.
No photo available

Cons

AdRoll

  • The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
  • Support is not the best. They are not helpful and has resulted in multiple calls to support.
Justina Logozzo profile photo

LinkedIn Lead Accelerator

  • It is pretty expensive comparing to other platforms
  • Reports are not always accurate
  • When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps
No photo available

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

LinkedIn Lead Accelerator

LinkedIn Lead Accelerator 9.5
Based on 3 answers
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Chris Robison profile photo

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo

LinkedIn Lead Accelerator

LinkedIn Lead Accelerator 8.0
Based on 1 answer
No answer on this topic is available.

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

LinkedIn Lead Accelerator

No score
No answers yet
No answers on this topic

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

LinkedIn Lead Accelerator

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

AdRoll has an easier to use and more intuitive dashboard than other companies that we have used. The customer service team has been top notch, always available to hop on a call or online chat. Email requests are also responded to in a very quick manner. The downside is that the dashboard offers less control than some of the other softwares we've used.
Eric Kammer profile photo

LinkedIn Lead Accelerator

As I described above, LinkedIn Lead Accelerator does a much better job on professional targeting. Neither Twitter Ads nor AdWords offers such a good segmentation when it comes to particular industry, company type, job position or level of job experience. We are still using Twitter Ads and AdWords to run campaigns there, but LinkedIn Lead Accelerator works much better to target professionals.
No photo available

Return on Investment

AdRoll

  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
No photo available

LinkedIn Lead Accelerator

  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
No photo available

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Lead Accelerator

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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