What users are saying about

AdRoll

70 Ratings
Score 7.4 out of 101

LinkedIn Lead Accelerator

59 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

LinkedIn Lead Accelerator

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
LinkedIn Lead Accelerator
7.0
Data Transfer
AdRoll
7.6
LinkedIn Lead Accelerator
7.0
DSP integration
AdRoll
7.2
LinkedIn Lead Accelerator
7.0

Ad Campaigns

AdRoll
7.8
LinkedIn Lead Accelerator
8.6
Ad campaign creation
AdRoll
8.2
LinkedIn Lead Accelerator
8.2
Ad deployment
AdRoll
8.4
LinkedIn Lead Accelerator
7.6
Display advertising
AdRoll
8.2
LinkedIn Lead Accelerator
8.2
Ad display and retargeting segmentation
AdRoll
8.1
LinkedIn Lead Accelerator
10.0
Sequence targeting
AdRoll
6.3
LinkedIn Lead Accelerator
8.8

Ad Reporting & Analytics

AdRoll
6.9
LinkedIn Lead Accelerator
6.9
Ad dashboards
AdRoll
7.5
LinkedIn Lead Accelerator
6.6
Ad performance reports
AdRoll
7.4
LinkedIn Lead Accelerator
7.4
Ad conversion tracking
AdRoll
6.5
LinkedIn Lead Accelerator
7.0
Ad attribution reporting
AdRoll
6.7
LinkedIn Lead Accelerator
7.0
Cross-channel ad management
AdRoll
7.3
LinkedIn Lead Accelerator
7.0
Ad forecasting and optimization
AdRoll
6.0
LinkedIn Lead Accelerator
6.4

Pros

  • Remarketing campaigns
  • Streamlined implementation for new campaigns
  • Great analytics and insights
Eric Kammer profile photo
  • Allows you to understand B2B users in a digital environment -- who they are, how the behave, how to target messaging them them.
  • Allows you to personalize the customer journey based on deep insights into users.
  • Both the data and the team combine to provide great insight into B2B marketing practices -- allowing you to transfer insight into action.
Chris Robison profile photo

Cons

  • Not as much functionality as I've seen with other software. The software is designed to be easy to use and streamlined so this leaves out some of the customization that you see with others.
  • Transparency on where your ads are displayed and how they're interacted with could be much better.
Eric Kammer profile photo
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
Chris Robison profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
LinkedIn Lead Accelerator9.5
Based on 3 answers
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Chris Robison profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
LinkedIn Lead Accelerator8.0
Based on 1 answer
No answer on this topic is available.

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

In some ways we've been looking at AdRoll as an alternative to running ads direct with Facebook. The biggest thing AdRoll has going for it is that their own network has reach beyond the Facebook ad network. It also provides a central place to run FB ads and display ads and see performance overall in one place. It's very good for what it is, but it still misses some features that you get when you run on FB directly.It seems to compare well to other DSP's/etc. though
Justin Higgins profile photo
As I described above, LinkedIn Lead Accelerator does a much better job on professional targeting. Neither Twitter Ads nor AdWords offers such a good segmentation when it comes to particular industry, company type, job position or level of job experience. We are still using Twitter Ads and AdWords to run campaigns there, but LinkedIn Lead Accelerator works much better to target professionals.
No photo available

Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Lead Accelerator

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details