What users are saying about
Top Rated
75 Ratings
1 Ratings
Top Rated
75 Ratings
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Score 7.6 out of 101
1 Ratings
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Score 8 out of 101

Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

MatchCraft

If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
MatchCraft
Data Transfer
AdRoll
7.9
MatchCraft
DSP integration
AdRoll
7.5
MatchCraft

Ad Campaigns

AdRoll
8.3
MatchCraft
Ad campaign creation
AdRoll
8.4
MatchCraft
Ad deployment
AdRoll
8.7
MatchCraft
Display advertising
AdRoll
8.6
MatchCraft
Ad display and retargeting segmentation
AdRoll
8.4
MatchCraft
Sequence targeting
AdRoll
7.5
MatchCraft

Ad Reporting & Analytics

AdRoll
7.2
MatchCraft
Ad dashboards
AdRoll
7.8
MatchCraft
Ad performance reports
AdRoll
7.6
MatchCraft
Ad conversion tracking
AdRoll
7.0
MatchCraft
Ad attribution reporting
AdRoll
7.0
MatchCraft
Cross-channel ad management
AdRoll
7.5
MatchCraft
Ad forecasting and optimization
AdRoll
6.3
MatchCraft

Pros

AdRoll

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo

MatchCraft

  • Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
  • The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
  • User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.
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Cons

AdRoll

  • The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
  • Support is not the best. They are not helpful and has resulted in multiple calls to support.
Justina Logozzo profile photo

MatchCraft

  • Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
  • Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
  • Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.
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Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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MatchCraft

No score
No answers yet
No answers on this topic

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo

MatchCraft

No score
No answers yet
No answers on this topic

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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MatchCraft

No score
No answers yet
No answers on this topic

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

MatchCraft

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

  • I don't really know of any direct competitors.
  • I'm sure you can do a lot of what AdRoll does using Facebook and/or Twitter and/or AdWords retargeting features but using AdRoll was way easier.
  • I'm sure there are also added benefits fo using AdRoll vs. retargeting options available on each specific ad network, however, I don't know what they are.
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MatchCraft

The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs
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Return on Investment

AdRoll

  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
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MatchCraft

  • It has allowed the company to handle a higher volume of campaigns at the same time.
  • Click costs have been reduced across almost all campaigns while click rates have increased.
  • Budget management (under/overspending) has been improved.
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Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MatchCraft

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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