What users are saying about

AdRoll

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73 Ratings
1 Ratings

AdRoll

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73 Ratings
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Score 7.6 out of 101
1 Ratings
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Score 8 out of 101

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Likelihood to Recommend

AdRoll

AdRoll works well if you are looking to do generic brand marketing campaigns to increase visitor retention rates as well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing then I warn you to look elsewhere as the CPMs can become very costly.
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MatchCraft

If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
MatchCraft
Data Transfer
AdRoll
7.7
MatchCraft
DSP integration
AdRoll
7.4
MatchCraft

Ad Campaigns

AdRoll
7.9
MatchCraft
Ad campaign creation
AdRoll
8.2
MatchCraft
Ad deployment
AdRoll
8.4
MatchCraft
Display advertising
AdRoll
8.3
MatchCraft
Ad display and retargeting segmentation
AdRoll
8.1
MatchCraft
Sequence targeting
AdRoll
6.4
MatchCraft

Ad Reporting & Analytics

AdRoll
7.0
MatchCraft
Ad dashboards
AdRoll
7.6
MatchCraft
Ad performance reports
AdRoll
7.4
MatchCraft
Ad conversion tracking
AdRoll
6.5
MatchCraft
Ad attribution reporting
AdRoll
6.8
MatchCraft
Cross-channel ad management
AdRoll
7.4
MatchCraft
Ad forecasting and optimization
AdRoll
6.1
MatchCraft

Pros

  • Much easier to set up dynamic retargeting than AdWords
  • Customer service is fairly responsive and is standard with all accounts
  • New reporting features are an upgrade and no longer require use of excessive filters
Vincent Misiewicz profile photo
  • Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
  • The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
  • User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.
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Cons

  • Merge social platforms into one easy interface for management.
  • My agency rep did not seem very knowledgeable about the product itself.
  • Account manager had basic knowledge regarding optimization tactics.
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  • Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
  • Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
  • Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
No answers yet
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Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The adroll interface is easier to use and more clear. The metrics are also more clear.
Adam Sabados profile photo
The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs
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Return on Investment

  • Hard to quantify
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  • It has allowed the company to handle a higher volume of campaigns at the same time.
  • Click costs have been reduced across almost all campaigns while click rates have increased.
  • Budget management (under/overspending) has been improved.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MatchCraft

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details