AdRoll vs. Meta Business Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 4.0 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Meta Business Suite
Score 7.6 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Pricing
AdRollMeta Business Suite
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollMeta Business Suite
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdRollMeta Business Suite
Considered Both Products
AdRoll
Chose AdRoll
AdRoll has been used by a few of our clients for a long time now, but I'm not sure it has ever proven as valuable as the other advertising platforms. We have continued to use it because it is inexpensive (and because it says it drives a lot of revenue), but it is a minimal …
Chose AdRoll
AdRoll helped me bypass google $50k lifetime spend to upload an email list to retarget my email list. And also helped combine stats from FB and Google and its partner in one place. But if you want more functionality or are heavy in ads, you might need to go directly to FB and …
Chose AdRoll
The payment structure and cost to use the software were perfect for an agency of our size (small agency).
Chose AdRoll
AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about …
Meta Business Suite

No answer on this topic

Top Pros
Top Cons
Features
AdRollMeta Business Suite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
10% below category average
Meta Business Suite
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.5
44 Ratings
35% below category average
Meta Business Suite
-
Ratings
Ad campaign creation3.443 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising5.541 Ratings00 Ratings
Ad display and retargeting segmentation5.544 Ratings00 Ratings
Sequence targeting5.026 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
3.5
44 Ratings
76% below category average
Meta Business Suite
-
Ratings
Ad dashboards3.244 Ratings00 Ratings
Ad performance reports3.344 Ratings00 Ratings
Ad conversion tracking4.542 Ratings00 Ratings
Ad attribution reporting3.038 Ratings00 Ratings
Cross-channel ad management4.531 Ratings00 Ratings
Ad forecasting and optimization2.828 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
AdRoll
-
Ratings
Meta Business Suite
2.0
1 Ratings
117% below category average
Sentiment analysis00 Ratings2.01 Ratings
Broad channel coverage00 Ratings2.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
AdRoll
-
Ratings
Meta Business Suite
3.0
1 Ratings
90% below category average
Content planning and scheduling00 Ratings1.01 Ratings
Audience targeting00 Ratings5.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
AdRoll
-
Ratings
Meta Business Suite
2.0
1 Ratings
120% below category average
Customer interaction histories00 Ratings2.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
AdRoll
-
Ratings
Meta Business Suite
2.0
1 Ratings
117% below category average
Lead generation00 Ratings2.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
AdRoll
-
Ratings
Meta Business Suite
4.5
1 Ratings
54% below category average
Campaign success analytics00 Ratings6.01 Ratings
Real-time tracking00 Ratings3.01 Ratings
Best Alternatives
AdRollMeta Business Suite
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollMeta Business Suite
Likelihood to Recommend
3.6
(49 ratings)
2.8
(93 ratings)
Likelihood to Renew
7.0
(6 ratings)
9.9
(6 ratings)
Usability
8.0
(6 ratings)
10.0
(3 ratings)
Support Rating
1.5
(6 ratings)
10.0
(4 ratings)
Implementation Rating
8.0
(3 ratings)
10.0
(4 ratings)
User Testimonials
AdRollMeta Business Suite
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Meta Platforms Inc
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
Read full review
Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Read full review
Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Read full review
Meta Platforms Inc
  • The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
  • Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
  • The constant emails from their sales team to "help you improve" your results are a little much.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
Read full review
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Meta Platforms Inc
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
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Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
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Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Meta Platforms Inc
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
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Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Read full review
Meta Platforms Inc
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
Read full review
Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Meta Platforms Inc
  • I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
  • The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
Read full review
ScreenShots