What users are saying about

AdRoll

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74 Ratings
3 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
3 Ratings
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Score 8.9 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

MyBuys

Mybuys is very well suited website product recommendations. We could not integrate into the email alert messages very well or at least had difficulty integrating into our email provider.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
MyBuys
Data Transfer
AdRoll
7.7
MyBuys
DSP integration
AdRoll
7.4
MyBuys

Ad Campaigns

AdRoll
7.9
MyBuys
Ad campaign creation
AdRoll
8.2
MyBuys
Ad deployment
AdRoll
8.4
MyBuys
Display advertising
AdRoll
8.3
MyBuys
Ad display and retargeting segmentation
AdRoll
8.1
MyBuys
Sequence targeting
AdRoll
6.5
MyBuys

Ad Reporting & Analytics

AdRoll
7.0
MyBuys
Ad dashboards
AdRoll
7.6
MyBuys
Ad performance reports
AdRoll
7.4
MyBuys
Ad conversion tracking
AdRoll
6.5
MyBuys
Ad attribution reporting
AdRoll
6.8
MyBuys
Cross-channel ad management
AdRoll
7.4
MyBuys
Ad forecasting and optimization
AdRoll
6.1
MyBuys

Pros

  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
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  • Product recommendations
  • Cross sell and up sell
  • Product display
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Cons

  • Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
  • Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
  • Better creative management. It can get a bit unwieldy managing many different variations of creative.
Justin Higgins profile photo
  • Order history data feeds can have more fields
  • Item level data feeds can support multipler layers of product categories
  • Integrate product reviews into your platform if you have not already so clients do not have to integrate with other vendors/tools
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
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We liked the review process of MyBuys, it's much easier to implement.
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Return on Investment

  • AdRoll's incompetent and unresponsive agency support team nearly cost us one of our largest clients.
  • They billed one of our clients $14k of another client's ad spend, resulting in over 30 hours of unbillable time from our end to resolve the issue.
  • AdRoll's reported ROAS was unrealistically inflated compared to other platforms we've used. Perceived ROI was strong, but actual ROI was no better than it was with other platforms.
Adam Lewis profile photo
  • Increase of up selling of our products from product recommendations
  • Increased leads
  • Less customer service calls on product enquiry
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MyBuys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details