What users are saying about

AdRoll

70 Ratings

MyBuys

2 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

MyBuys

2 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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MyBuys

Mybuys is very well suited website product recommendations. We could not integrate into the email alert messages very well or at least had difficulty integrating into our email provider.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
MyBuys
Data Transfer
AdRoll
7.6
MyBuys
DSP integration
AdRoll
7.2
MyBuys

Ad Campaigns

AdRoll
7.8
MyBuys
Ad campaign creation
AdRoll
8.2
MyBuys
Ad deployment
AdRoll
8.4
MyBuys
Display advertising
AdRoll
8.2
MyBuys
Ad display and retargeting segmentation
AdRoll
8.1
MyBuys
Sequence targeting
AdRoll
6.3
MyBuys

Ad Reporting & Analytics

AdRoll
6.9
MyBuys
Ad dashboards
AdRoll
7.5
MyBuys
Ad performance reports
AdRoll
7.4
MyBuys
Ad conversion tracking
AdRoll
6.5
MyBuys
Ad attribution reporting
AdRoll
6.7
MyBuys
Cross-channel ad management
AdRoll
7.3
MyBuys
Ad forecasting and optimization
AdRoll
6.0
MyBuys

Pros

  • Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
  • I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
  • Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
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  • Product recommendations
  • Cross sell and up sell
  • Product display
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Cons

  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
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  • Order history data feeds can have more fields
  • Item level data feeds can support multipler layers of product categories
  • Integrate product reviews into your platform if you have not already so clients do not have to integrate with other vendors/tools
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
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We liked the review process of MyBuys, it's much easier to implement.
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Return on Investment

  • On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
  • On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
  • It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.
Justin Higgins profile photo
  • Increase of up selling of our products from product recommendations
  • Increased leads
  • Less customer service calls on product enquiry
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MyBuys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details