What users are saying about

AdRoll

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74 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
5 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll works well if you are looking to do generic brand marketing campaigns to increase visitor retention rates as well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing then I warn you to look elsewhere as the CPMs can become very costly.
No photo available

Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
AdRoll
7.7
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
AdRoll
7.4
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

AdRoll
7.9
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
AdRoll
8.2
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
AdRoll
8.4
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
AdRoll
8.3
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
AdRoll
8.1
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
AdRoll
6.5
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

AdRoll
7.0
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
AdRoll
7.6
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
AdRoll
7.4
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
AdRoll
6.5
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
AdRoll
6.8
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
AdRoll
7.4
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
AdRoll
6.1
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
Justina Logozzo profile photo
  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
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Cons

  • The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
  • For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
  • There is not a lot of control over the bidding and the actual fees are a little unclear.
Vincent Misiewicz profile photo
  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

While I haven't used some of the other similar competitors such as Criteo or AdTheorent, many of our clients have before switching over. Being able to go into the accounts and look at the data, the results we've witnessed have been subpar. One platform our agency has had extensive experience using, is the Google Display Network. GDN obviously is more of self serve, and several options for optimization, but being able to contain both Facebook and web standard + dynamic retargeting in one platform is a definite advantage.
Vincent Misiewicz profile photo
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • Better understanding of the video space
  • Better understanding of programmatic media
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details