What users are saying about

AdRoll<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

72 Ratings

AdRoll<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

72 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Oath Ad Platforms (formerly Brightroll)

5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
No photo available

Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
AdRoll
7.6
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
AdRoll
7.3
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

AdRoll
7.9
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
AdRoll
8.2
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
AdRoll
8.4
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
AdRoll
8.3
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
AdRoll
8.1
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
AdRoll
6.4
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

AdRoll
6.9
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
AdRoll
7.5
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
AdRoll
7.4
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
AdRoll
6.5
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
AdRoll
6.7
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
AdRoll
7.3
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
AdRoll
6.0
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
Logan England profile photo
  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
No photo available

Cons

  • Not as much functionality as I've seen with other software. The software is designed to be easy to use and streamlined so this leaves out some of the customization that you see with others.
  • Transparency on where your ads are displayed and how they're interacted with could be much better.
Eric Kammer profile photo
  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

  • I don't really know of any direct competitors.
  • I'm sure you can do a lot of what AdRoll does using Facebook and/or Twitter and/or AdWords retargeting features but using AdRoll was way easier.
  • I'm sure there are also added benefits fo using AdRoll vs. retargeting options available on each specific ad network, however, I don't know what they are.
No photo available
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Return on Investment

  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
No photo available
  • Better understanding of the video space
  • Better understanding of programmatic media
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details