AdRoll vs. Pabbly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.0 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Pabbly
Score 8.0 out of 10
N/A
Pabbly is a suite of applications to support small to midsize businesses. These include the Pabbly Connect workflow automation tool, as well as tools supporting email verification and marketing, subscription management, and forms.
$49
per month
Pricing
AdRollPabbly
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
Standard
$49
per month
Pro
$99
per month
Ultimate
$199
per month
Ultimate Plus
$399
per month
Offerings
Pricing Offerings
AdRollPabbly
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdRollPabbly
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
Pabbly
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.8
44 Ratings
48% below category average
Pabbly
-
Ratings
Ad campaign creation2.243 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.741 Ratings00 Ratings
Ad display and retargeting segmentation4.844 Ratings00 Ratings
Sequence targeting4.526 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.6
44 Ratings
100% below category average
Pabbly
-
Ratings
Ad dashboards2.144 Ratings00 Ratings
Ad performance reports2.244 Ratings00 Ratings
Ad conversion tracking3.742 Ratings00 Ratings
Ad attribution reporting2.038 Ratings00 Ratings
Cross-channel ad management3.731 Ratings00 Ratings
Ad forecasting and optimization1.928 Ratings00 Ratings
Best Alternatives
AdRollPabbly
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Make
Make
Score 9.3 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Azure Logic Apps
Azure Logic Apps
Score 8.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Azure Logic Apps
Azure Logic Apps
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollPabbly
Likelihood to Recommend
2.3
(49 ratings)
8.0
(1 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.2
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollPabbly
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review
Pabbly (Magnet Brains LLC)
  • It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
  • Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
  • Great for companies that need to automate functions that are repetitive throughout the organization
Read full review
Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
Read full review
Pabbly (Magnet Brains LLC)
  • Connect software applications that are not already integrated or connected
  • Automate processes within a single software
  • Transform data and then using that data across different software applications
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
Read full review
Pabbly (Magnet Brains LLC)
  • The trigger action needs improvement
  • The method of connecting different software also needs to be simplified
  • The actions for some software applications need to have more capability (things that can be done between different software)
Read full review
Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review
Pabbly (Magnet Brains LLC)
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Read full review
Pabbly (Magnet Brains LLC)
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
Read full review
Pabbly (Magnet Brains LLC)
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
Read full review
Pabbly (Magnet Brains LLC)
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
Read full review
Pabbly (Magnet Brains LLC)
Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems. From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
Read full review
Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
Read full review
Pabbly (Magnet Brains LLC)
  • Saved us thousands of dollars in manual labor costs
  • Made us more profitable due to automating our marketing effort
  • Allowed us to meet with more prospects by reducing our effort
  • Made us more intelligent by capturing important information that we were not able to capture
Read full review
ScreenShots