What users are saying about

AdRoll

70 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Rubicon Project

6 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Rubicon Project
10.0
Data Transfer
AdRoll
7.6
Rubicon Project
10.0
DSP integration
AdRoll
7.2
Rubicon Project
10.0

Ad Campaigns

AdRoll
7.8
Rubicon Project
5.0
Ad campaign creation
AdRoll
8.2
Rubicon Project
5.0
Ad deployment
AdRoll
8.4
Rubicon Project
4.0
Display advertising
AdRoll
8.2
Rubicon Project
10.0
Ad display and retargeting segmentation
AdRoll
8.1
Rubicon Project
3.0
Sequence targeting
AdRoll
6.3
Rubicon Project
3.0

Ad Reporting & Analytics

AdRoll
6.9
Rubicon Project
9.0
Ad dashboards
AdRoll
7.5
Rubicon Project
9.0
Ad performance reports
AdRoll
7.4
Rubicon Project
9.0
Ad conversion tracking
AdRoll
6.5
Rubicon Project
9.0
Ad attribution reporting
AdRoll
6.7
Rubicon Project
Cross-channel ad management
AdRoll
7.3
Rubicon Project
9.0
Ad forecasting and optimization
AdRoll
6.0
Rubicon Project

Pros

  • Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
Justina Logozzo profile photo
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
No photo available

Cons

  • The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
  • For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
  • There is not a lot of control over the bidding and the actual fees are a little unclear.
Vincent Misiewicz profile photo
  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since
Adam Lewis profile photo
Rubicon had superior client services and monetization techniques.
No photo available

Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • ROI has been incredibly positive.
  • No negative impacts to our business.
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Rubicon Project

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details