What users are saying about

AdRoll

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74 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
6 Ratings
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Score 9.4 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Rubicon Project
10.0
Data Transfer
AdRoll
7.7
Rubicon Project
10.0
DSP integration
AdRoll
7.4
Rubicon Project
10.0

Ad Campaigns

AdRoll
7.9
Rubicon Project
5.0
Ad campaign creation
AdRoll
8.2
Rubicon Project
5.0
Ad deployment
AdRoll
8.4
Rubicon Project
4.0
Display advertising
AdRoll
8.3
Rubicon Project
10.0
Ad display and retargeting segmentation
AdRoll
8.1
Rubicon Project
3.0
Sequence targeting
AdRoll
6.5
Rubicon Project
3.0

Ad Reporting & Analytics

AdRoll
7.0
Rubicon Project
9.0
Ad dashboards
AdRoll
7.6
Rubicon Project
9.0
Ad performance reports
AdRoll
7.4
Rubicon Project
9.0
Ad conversion tracking
AdRoll
6.5
Rubicon Project
9.0
Ad attribution reporting
AdRoll
6.8
Rubicon Project
Cross-channel ad management
AdRoll
7.4
Rubicon Project
9.0
Ad forecasting and optimization
AdRoll
6.1
Rubicon Project

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
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  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons

  • When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
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  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

  • I don't really know of any direct competitors.
  • I'm sure you can do a lot of what AdRoll does using Facebook and/or Twitter and/or AdWords retargeting features but using AdRoll was way easier.
  • I'm sure there are also added benefits fo using AdRoll vs. retargeting options available on each specific ad network, however, I don't know what they are.
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Rubicon had superior client services and monetization techniques.
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Return on Investment

  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
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  • ROI has been incredibly positive.
  • No negative impacts to our business.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Rubicon Project

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details