AdRoll vs. SendFox

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.1 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
SendFox
Score 9.1 out of 10
N/A
A tool to automatically send customized emails to subscribers, followers, and fans. SendFox is an email marketing tool designed specifically for content creators that lets users compose and send unlimited customized emails. SendFox combines automation and customization to help create simple, beautiful, and effective emails in less time. Users can automatically draft emails with SendFox’s integrated weekly Smart Campaigns and RSS content updates, so fans will get content…
$49
one-time fee per user
Pricing
AdRollSendFox
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
SendFox
$49
one-time fee per user
Offerings
Pricing Offerings
AdRollSendFox
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$49 one-time fee per user
Additional Details
More Pricing Information
Community Pulse
AdRollSendFox
Top Pros
Top Cons
Features
AdRollSendFox
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
SendFox
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.0
44 Ratings
44% below category average
SendFox
-
Ratings
Ad campaign creation2.543 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising4.941 Ratings00 Ratings
Ad display and retargeting segmentation5.044 Ratings00 Ratings
Sequence targeting4.626 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.9
44 Ratings
92% below category average
SendFox
-
Ratings
Ad dashboards2.444 Ratings00 Ratings
Ad performance reports2.544 Ratings00 Ratings
Ad conversion tracking3.942 Ratings00 Ratings
Ad attribution reporting2.338 Ratings00 Ratings
Cross-channel ad management3.931 Ratings00 Ratings
Ad forecasting and optimization2.128 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
SendFox
5.8
1 Ratings
34% below category average
WYSIWYG email editor00 Ratings5.01 Ratings
Landing pages00 Ratings7.01 Ratings
Mobile optimization00 Ratings7.01 Ratings
Email deliverability reporting00 Ratings5.01 Ratings
List management00 Ratings4.01 Ratings
Triggered drip sequences00 Ratings7.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
SendFox
6.0
1 Ratings
26% below category average
Dashboards00 Ratings6.01 Ratings
Standard reports00 Ratings6.01 Ratings
Best Alternatives
AdRollSendFox
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
AdRollSendFox
Likelihood to Recommend
2.7
(49 ratings)
7.0
(1 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.3
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollSendFox
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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AppSumo Originals
SendFox is perfect for when you are needing to send emails irregularly to a medium-sized list and don't want high fees. Whilst there aren't fancy templates like other services, this can be perfect if you are just wanting to send simple, quick emails vs more in-depth graphical ones. It's great for smaller businesses as well due to the low cost.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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AppSumo Originals
  • Easy to send emails as an automated sequence or single blast email.
  • Can break customers into separate lists but still only charged per contact.
  • Charges as a lifetime deal for so many contacts rather than monthly.
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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AppSumo Originals
  • More customization in the email builder.
  • More customization on the smart pages (aka Landing page).
  • Forms have low customization and older style graphical look.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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AppSumo Originals
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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AppSumo Originals
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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AppSumo Originals
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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AppSumo Originals
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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AppSumo Originals
Mailchimp costs a lot once you get into the 4000 contacts range and features that SendFox has integrated are in a higher cost plan from Mailchimp. Drip is in a similar range cost-wise. It costs more per month than I paid all up. For a business that relies on email marketing as an income strategy, these tools are perfect, but for my business which uses it intermittently to supplement things like group challenges, it's more applicable to go with a tool like SendFox.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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AppSumo Originals
  • It's been the service I've used for daily emails for group challenges - Meaning that I had a service that was cheaper than others AND was reliable. When the customers got the emails reliably, I retained them, customers.
  • It has been less flexible in terms of customization - This hasn't had a tangible benefit but may have had a lead-on effect of the emails not always looking as professional to the customer.
  • It is much cheaper than other services meaning I've saved likely $2000+ based on the size of my email list (which is a lot for my small business!).
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ScreenShots

SendFox Screenshots

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