What users are saying about

AdRoll

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74 Ratings
23 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Sizmek

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Collin Berg profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Sizmek
7.6
Data Transfer
AdRoll
7.7
Sizmek
7.6
DSP integration
AdRoll
7.4
Sizmek
7.6

Ad Campaigns

AdRoll
7.9
Sizmek
6.9
Ad campaign creation
AdRoll
8.2
Sizmek
6.8
Ad deployment
AdRoll
8.4
Sizmek
8.4
Display advertising
AdRoll
8.3
Sizmek
7.6
Ad display and retargeting segmentation
AdRoll
8.1
Sizmek
6.1
Sequence targeting
AdRoll
6.5
Sizmek
5.4

Ad Reporting & Analytics

AdRoll
7.0
Sizmek
8.3
Ad dashboards
AdRoll
7.6
Sizmek
7.5
Ad performance reports
AdRoll
7.4
Sizmek
8.8
Ad conversion tracking
AdRoll
6.5
Sizmek
8.7
Ad attribution reporting
AdRoll
6.8
Sizmek
8.7
Cross-channel ad management
AdRoll
7.4
Sizmek
8.4
Ad forecasting and optimization
AdRoll
6.1
Sizmek
7.9

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
No photo available

Cons

  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
No photo available
  • Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
  • Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
  • Easier bulk creative uploads - Sizmek requires a template to upload multiple files
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about tracking via Google Analytics (GA) as AdRoll as spot-on reporting and what you see in AdRoll does reflect nearly identical to what GA shows.
Stefanie Cash profile photo
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
Paolo Manara profile photo

Return on Investment

  • Has streamlined our remarketing efforts.
  • Has shown how effective remarketing can be in some cases and how ineffective it can be in others.
  • Overall it has had a positive effect and fulfills a need.
Adam Sabados profile photo
  • Savings on adserving costs
  • Better customer support offered to the client
  • Reduce campaign go live
Paolo Manara profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details