What users are saying about

AdRoll

70 Ratings

Sizmek

23 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Sizmek

23 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
No photo available

Sizmek

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Collin Berg profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Sizmek
7.5
Data Transfer
AdRoll
7.6
Sizmek
7.5
DSP integration
AdRoll
7.2
Sizmek
7.5

Ad Campaigns

AdRoll
7.8
Sizmek
6.8
Ad campaign creation
AdRoll
8.2
Sizmek
6.9
Ad deployment
AdRoll
8.4
Sizmek
8.4
Display advertising
AdRoll
8.2
Sizmek
7.3
Ad display and retargeting segmentation
AdRoll
8.1
Sizmek
5.9
Sequence targeting
AdRoll
6.3
Sizmek
5.3

Ad Reporting & Analytics

AdRoll
6.9
Sizmek
8.3
Ad dashboards
AdRoll
7.5
Sizmek
7.5
Ad performance reports
AdRoll
7.4
Sizmek
8.8
Ad conversion tracking
AdRoll
6.5
Sizmek
8.7
Ad attribution reporting
AdRoll
6.7
Sizmek
8.7
Cross-channel ad management
AdRoll
7.3
Sizmek
8.4
Ad forecasting and optimization
AdRoll
6.0
Sizmek
7.9

Pros

  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
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  • Sizmek makes trafficking ads and pulling reporting seamless.
  • Sizmek has knowledgable and responsive account reps.
  • Sizmek provides very granular reporting.
No photo available

Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
No photo available
Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but sometimes can cause issues with long loading or sometimes not providing the requested information at all.
Andrew S. Perry profile photo

Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • Though easy to read and navigate, Sizmek's dashboard could be a bit more seamless in its functionality.
Andrew S. Perry profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details