What users are saying about

AdRoll

70 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Smart AdServer

3 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Smart AdServer
8.0
Data Transfer
AdRoll
7.5
Smart AdServer
8.0
DSP integration
AdRoll
7.2
Smart AdServer
8.0

Ad Campaigns

AdRoll
7.8
Smart AdServer
8.0
Ad campaign creation
AdRoll
8.1
Smart AdServer
8.0
Ad deployment
AdRoll
8.4
Smart AdServer
9.0
Display advertising
AdRoll
8.2
Smart AdServer
7.0
Ad display and retargeting segmentation
AdRoll
8.1
Smart AdServer
8.0
Sequence targeting
AdRoll
6.3
Smart AdServer
8.0

Ad Reporting & Analytics

AdRoll
6.9
Smart AdServer
7.5
Ad dashboards
AdRoll
7.5
Smart AdServer
8.0
Ad performance reports
AdRoll
7.4
Smart AdServer
8.0
Ad conversion tracking
AdRoll
6.5
Smart AdServer
7.0
Ad attribution reporting
AdRoll
6.7
Smart AdServer
8.0
Cross-channel ad management
AdRoll
7.3
Smart AdServer
7.0
Ad forecasting and optimization
AdRoll
6.0
Smart AdServer
7.0

Pros

  • Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
  • I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
  • Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
No photo available
  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith profile photo

Cons

  • Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
  • Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
  • Better creative management. It can get a bit unwieldy managing many different variations of creative.
Justin Higgins profile photo
  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith profile photo

Return on Investment

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo
  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Smart AdServer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details