What users are saying about

AdRoll

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74 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
3 Ratings
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Score 6.7 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Smart AdServer
8.0
Data Transfer
AdRoll
7.7
Smart AdServer
8.0
DSP integration
AdRoll
7.4
Smart AdServer
8.0

Ad Campaigns

AdRoll
7.9
Smart AdServer
8.0
Ad campaign creation
AdRoll
8.2
Smart AdServer
8.0
Ad deployment
AdRoll
8.4
Smart AdServer
9.0
Display advertising
AdRoll
8.3
Smart AdServer
7.0
Ad display and retargeting segmentation
AdRoll
8.1
Smart AdServer
8.0
Sequence targeting
AdRoll
6.5
Smart AdServer
8.0

Ad Reporting & Analytics

AdRoll
7.0
Smart AdServer
7.5
Ad dashboards
AdRoll
7.6
Smart AdServer
8.0
Ad performance reports
AdRoll
7.4
Smart AdServer
8.0
Ad conversion tracking
AdRoll
6.5
Smart AdServer
7.0
Ad attribution reporting
AdRoll
6.8
Smart AdServer
8.0
Cross-channel ad management
AdRoll
7.4
Smart AdServer
7.0
Ad forecasting and optimization
AdRoll
6.1
Smart AdServer
7.0

Pros

  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
No photo available
  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith profile photo

Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
No photo available
  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
No photo available
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith profile photo

Return on Investment

  • We don't measure the success of AdRoll by money, but rather traffic to our site. More traffic is a success and we receive more traffic because of AdRoll.
Billy Barker profile photo
  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Smart AdServer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details