What users are saying about

AdRoll

70 Ratings

Social.com

37 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Social.com

37 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Social.com

Social.com might be better suited for a bigger company with more data to collect
Nick Poikonen profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Social.com
Data Transfer
AdRoll
7.6
Social.com
DSP integration
AdRoll
7.2
Social.com

Ad Campaigns

AdRoll
7.8
Social.com
Ad campaign creation
AdRoll
8.2
Social.com
Ad deployment
AdRoll
8.4
Social.com
Display advertising
AdRoll
8.2
Social.com
Ad display and retargeting segmentation
AdRoll
8.1
Social.com
Sequence targeting
AdRoll
6.3
Social.com

Ad Reporting & Analytics

AdRoll
6.9
Social.com
Ad dashboards
AdRoll
7.5
Social.com
Ad performance reports
AdRoll
7.4
Social.com
Ad conversion tracking
AdRoll
6.5
Social.com
Ad attribution reporting
AdRoll
6.7
Social.com
Cross-channel ad management
AdRoll
7.3
Social.com
Ad forecasting and optimization
AdRoll
6.0
Social.com

Pros

  • Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
  • I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
  • Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
No photo available
  • Market penetration.
  • Picking markets to cater to.
  • Getting my work out into the world and getting a positive response.
Nick Poikonen profile photo

Cons

  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
No photo available
  • The interface could use work but is okay once you are aclimated
  • would like to be able to integrate across all my platforms
Nick Poikonen profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo
No answers on this topic

Return on Investment

  • Retargeting has been a powerful channel
  • Strong ROI and keeping prospects engaged
Logan England profile photo
  • Increased customer efficiency.
  • Better customer service.
Nick Poikonen profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social.com

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details