What users are saying about

AdRoll

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74 Ratings
37 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
37 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Social.com

Social.com might be better suited for a bigger company with more data to collect
Nick Poikonen profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Social.com
Data Transfer
AdRoll
7.7
Social.com
DSP integration
AdRoll
7.4
Social.com

Ad Campaigns

AdRoll
7.9
Social.com
Ad campaign creation
AdRoll
8.2
Social.com
Ad deployment
AdRoll
8.4
Social.com
Display advertising
AdRoll
8.3
Social.com
Ad display and retargeting segmentation
AdRoll
8.1
Social.com
Sequence targeting
AdRoll
6.5
Social.com

Ad Reporting & Analytics

AdRoll
7.0
Social.com
Ad dashboards
AdRoll
7.6
Social.com
Ad performance reports
AdRoll
7.4
Social.com
Ad conversion tracking
AdRoll
6.5
Social.com
Ad attribution reporting
AdRoll
6.8
Social.com
Cross-channel ad management
AdRoll
7.4
Social.com
Ad forecasting and optimization
AdRoll
6.1
Social.com

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
  • Market penetration.
  • Picking markets to cater to.
  • Getting my work out into the world and getting a positive response.
Nick Poikonen profile photo

Cons

  • Support could be more knowledgeable and engaging when helping with problems or just reaching out occasionally to send more recommendations.
  • More third party integrations would be nice to see.
  • Call tracking capabilities.
No photo available
  • The interface could use work but is okay once you are aclimated
  • would like to be able to integrate across all my platforms
Nick Poikonen profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
No photo available
No answers on this topic

Return on Investment

  • Increased are our return on ad spend
  • Decreased our cost per conversions
  • Decreased our threshold for interaction. We have decreased the number of times we must show an ad to user to get them to convert.
Nadalie Dias profile photo
  • Increased customer efficiency.
  • Better customer service.
Nick Poikonen profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social.com

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details