What users are saying about

AdRoll

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73 Ratings
Top Rated
105 Ratings

AdRoll

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73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
Top Rated
105 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

Sprinklr

Very well-suited for personalized business needs. Not well suited if you are looking for an "out of the box" tool with templates
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Sprinklr
Data Transfer
AdRoll
7.7
Sprinklr
DSP integration
AdRoll
7.4
Sprinklr

Ad Campaigns

AdRoll
7.9
Sprinklr
Ad campaign creation
AdRoll
8.2
Sprinklr
Ad deployment
AdRoll
8.4
Sprinklr
Display advertising
AdRoll
8.3
Sprinklr
Ad display and retargeting segmentation
AdRoll
8.1
Sprinklr
Sequence targeting
AdRoll
6.4
Sprinklr

Ad Reporting & Analytics

AdRoll
7.0
Sprinklr
Ad dashboards
AdRoll
7.6
Sprinklr
Ad performance reports
AdRoll
7.4
Sprinklr
Ad conversion tracking
AdRoll
6.5
Sprinklr
Ad attribution reporting
AdRoll
6.8
Sprinklr
Cross-channel ad management
AdRoll
7.4
Sprinklr
Ad forecasting and optimization
AdRoll
6.1
Sprinklr

Listening/monitoring

AdRoll
Sprinklr
7.4
Boolean keyword searches
AdRoll
Sprinklr
8.0
Filtering out noise/spam
AdRoll
Sprinklr
6.6
Sentiment analysis
AdRoll
Sprinklr
6.3
Broad channel coverage
AdRoll
Sprinklr
8.6

Publishing

AdRoll
Sprinklr
7.5
Content planning and scheduling
AdRoll
Sprinklr
8.7
Audience targeting
AdRoll
Sprinklr
6.7
Content optimization
AdRoll
Sprinklr
7.5
Workflow management
AdRoll
Sprinklr
7.2

Engagement

AdRoll
Sprinklr
8.1
Automated routing and prioritization
AdRoll
Sprinklr
7.5
Customer interaction histories
AdRoll
Sprinklr
8.2
Bulk actions
AdRoll
Sprinklr
8.5

Marketing

AdRoll
Sprinklr
7.0
Lead generation
AdRoll
Sprinklr
7.0
Content marketing
AdRoll
Sprinklr
8.1
Paid media management
AdRoll
Sprinklr
6.2
Campaigns and promotions
AdRoll
Sprinklr
6.8

Channel coverage/integration

AdRoll
Sprinklr
8.1
Twitter
AdRoll
Sprinklr
9.4
Facebook
AdRoll
Sprinklr
8.7
LinkedIn
AdRoll
Sprinklr
8.6
Google+
AdRoll
Sprinklr
8.6
Instagram
AdRoll
Sprinklr
8.1
Pinterest
AdRoll
Sprinklr
6.8
YouTube
AdRoll
Sprinklr
6.6

Reporting/analytics

AdRoll
Sprinklr
8.5
Campaign success analytics
AdRoll
Sprinklr
9.1
Real-time tracking
AdRoll
Sprinklr
8.2
Competitor analysis
AdRoll
Sprinklr
8.0

Account management

AdRoll
Sprinklr
7.1
Role-based user permissions & privileges
AdRoll
Sprinklr
8.1
Mobile access
AdRoll
Sprinklr
6.2

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • Automated reporting based on consistently tagged content and defined recipients
  • Text analytics for location-based review insights
  • Understanding sentiment of inbound conversation
  • Full-service tool customization
No photo available

Cons

  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
No photo available
  • Implementation: This isn't necessarily a fault of Sprinklr's but rather because of the vastness of offerings and possibilities, it was hard to wrap our head around how to set up. The Sprinklr team walked us through everything and suggested use-cases. It took a few months to really understand how we could best make use of the offerings. We refined continually as we evolved and as Sprinklr expanded their capabilities.
  • UI: This is no longer an issue but when we first began the service, the UI was clunky. It is now vastly improved - simple, aesthetically pleasing, and easy to use.
Alison J. Herzog, MBA profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
Sprinklr8.5
Based on 28 answers
This is a very easy-to-use-tool that offers all the functionality that I need to do my job.
Dennis Smith profile photo

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
Sprinklr8.0
Based on 6 answers
Consistency, easy UI, clearly defined areas (menus)
Sonja Broze profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr9.1
Based on 5 answers
It was never not available, seriously I can't remember one time it was "down".
Sonja Broze profile photo

Performance

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
No photo available
It is clear that Sprinklr has built from the ground-up. Past tools have been clunky, buggy, lightweight, and promised features that were never delivered. The idea of "moderation" shows that other companies are not thinking in terms of relationships yet. Internal collaboration within other tools was non-existent. Sprinklr rarely has hiccups and has pretty much always delivered on-time or delivered features as a bonus. Feedback provided by clients actually is turned into enhancements. As a client, it feels really good to be listened to and to have needs addressed and problems solved
Alison J. Herzog, MBA profile photo

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Overall adroll was not effective for my industry segment but that may not apply to you
  • Very costly CPMs you have to watch out for
  • You need to monitor where your ads are displayed
No photo available
  • Because of its reporting capabilities, we were able to invest more into channels and campaigns that had a higher ROI.
Christina Chen profile photo

Screenshots

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdRoll More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information