What users are saying about

AdRoll

70 Ratings

Sprinklr

Top Rated
101 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Sprinklr

Top Rated
101 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Sprinklr

Sprinklr is a great tool for any company desiring a consumer centric solution. From my experience, Sprinklr appears to be especially well suited for big global brands with large teams. Sprinklr does not seem to be cost effective for smaller businesses or teams, but I may be wrong. It could depend on how a company, of any size, utilizes it. If the tools solve problems and support a company's growth and goals, I can see how the investment could be justified
Rebecca Ruck profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Sprinklr
Data Transfer
AdRoll
7.5
Sprinklr
DSP integration
AdRoll
7.2
Sprinklr

Ad Campaigns

AdRoll
7.8
Sprinklr
Ad campaign creation
AdRoll
8.1
Sprinklr
Ad deployment
AdRoll
8.4
Sprinklr
Display advertising
AdRoll
8.2
Sprinklr
Ad display and retargeting segmentation
AdRoll
8.1
Sprinklr
Sequence targeting
AdRoll
6.3
Sprinklr

Ad Reporting & Analytics

AdRoll
6.9
Sprinklr
Ad dashboards
AdRoll
7.5
Sprinklr
Ad performance reports
AdRoll
7.4
Sprinklr
Ad conversion tracking
AdRoll
6.5
Sprinklr
Ad attribution reporting
AdRoll
6.7
Sprinklr
Cross-channel ad management
AdRoll
7.3
Sprinklr
Ad forecasting and optimization
AdRoll
6.0
Sprinklr

Listening/monitoring

AdRoll
Sprinklr
7.3
Boolean keyword searches
AdRoll
Sprinklr
7.9
Filtering out noise/spam
AdRoll
Sprinklr
6.0
Sentiment analysis
AdRoll
Sprinklr
6.3
Broad channel coverage
AdRoll
Sprinklr
8.9

Publishing

AdRoll
Sprinklr
7.5
Content planning and scheduling
AdRoll
Sprinklr
8.8
Audience targeting
AdRoll
Sprinklr
6.6
Content optimization
AdRoll
Sprinklr
7.5
Workflow management
AdRoll
Sprinklr
7.2

Engagement

AdRoll
Sprinklr
8.1
Automated routing and prioritization
AdRoll
Sprinklr
7.6
Customer interaction histories
AdRoll
Sprinklr
8.5
Bulk actions
AdRoll
Sprinklr
8.2

Marketing

AdRoll
Sprinklr
7.0
Lead generation
AdRoll
Sprinklr
6.5
Content marketing
AdRoll
Sprinklr
7.8
Paid media management
AdRoll
Sprinklr
6.4
Campaigns and promotions
AdRoll
Sprinklr
7.3

Channel coverage/integration

AdRoll
Sprinklr
7.8
Twitter
AdRoll
Sprinklr
9.1
Facebook
AdRoll
Sprinklr
8.4
LinkedIn
AdRoll
Sprinklr
8.4
Google+
AdRoll
Sprinklr
8.6
Instagram
AdRoll
Sprinklr
7.6
Pinterest
AdRoll
Sprinklr
6.6
YouTube
AdRoll
Sprinklr
5.8

Reporting/analytics

AdRoll
Sprinklr
8.3
Campaign success analytics
AdRoll
Sprinklr
8.9
Real-time tracking
AdRoll
Sprinklr
8.0
Competitor analysis
AdRoll
Sprinklr
7.9

Account management

AdRoll
Sprinklr
7.4
Role-based user permissions & privileges
AdRoll
Sprinklr
8.2
Mobile access
AdRoll
Sprinklr
6.6

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
  • Asset planning and content management that allows for optimizing, tagging, and scheduling of compliant posts to multiple social networks.
  • Centralized reporting and metrics of social network data.
  • Online community listening and engagement.
  • Real-time communications.
  • Brand monitoring and reputation management.
  • Automation functions that allow businesses to efficiently route operations and minimize manual tasks.
  • Mobile app allows you and your team to manage your company's online presence 24/7 from anywhere.
Rebecca Ruck profile photo

Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • I'd like to see more pre-made reports so that the non-data scientists can easily create reports.
  • Ability to pull in a photo to LinkedIn. We had to first upload the photo to Flickr and then post the link to the photo which was time-consuming and annoying.
  • Maybe a team member chat? It was always hard to interact with team members even though we were assigning things to each other.
Madalyn Muncy profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
Sprinklr8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
Sprinklr8.0
Based on 6 answers
Consistency, easy UI, clearly defined areas (menus)
Sonja Broze profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr9.1
Based on 5 answers
I don't recall any downtime, though bugs in its ability to collect data or present data were somewhat common.
No photo available

Performance

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo
We looked at a dozen and the shortlist ended with Spredfast and Sprinklr. Chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Consistent number of conversions each month, dependent on current campaigns running.
  • Stronger brand awareness with website visitors. More returning visitors.
No photo available
  • Team alignment, streamlined resources
Jaimie Bakas (Crandell) profile photo

Screenshots

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdRoll More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information