What users are saying about
Top Rated
74 Ratings

Sprinklr Social + Messaging Suite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
110 Ratings
Top Rated
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Sprinklr Social + Messaging Suite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
110 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Sprinklr Social + Messaging Suite

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
Sprinklr Social + Messaging Suite
Data Transfer
AdRoll
7.8
Sprinklr Social + Messaging Suite
DSP integration
AdRoll
7.5
Sprinklr Social + Messaging Suite

Ad Campaigns

AdRoll
8.3
Sprinklr Social + Messaging Suite
Ad campaign creation
AdRoll
8.4
Sprinklr Social + Messaging Suite
Ad deployment
AdRoll
8.7
Sprinklr Social + Messaging Suite
Display advertising
AdRoll
8.6
Sprinklr Social + Messaging Suite
Ad display and retargeting segmentation
AdRoll
8.3
Sprinklr Social + Messaging Suite
Sequence targeting
AdRoll
7.4
Sprinklr Social + Messaging Suite

Ad Reporting & Analytics

AdRoll
7.2
Sprinklr Social + Messaging Suite
Ad dashboards
AdRoll
7.7
Sprinklr Social + Messaging Suite
Ad performance reports
AdRoll
7.6
Sprinklr Social + Messaging Suite
Ad conversion tracking
AdRoll
6.9
Sprinklr Social + Messaging Suite
Ad attribution reporting
AdRoll
7.0
Sprinklr Social + Messaging Suite
Cross-channel ad management
AdRoll
7.4
Sprinklr Social + Messaging Suite
Ad forecasting and optimization
AdRoll
6.3
Sprinklr Social + Messaging Suite

Listening/monitoring

AdRoll
Sprinklr Social + Messaging Suite
7.2
Boolean keyword searches
AdRoll
Sprinklr Social + Messaging Suite
7.7
Filtering out noise/spam
AdRoll
Sprinklr Social + Messaging Suite
6.5
Sentiment analysis
AdRoll
Sprinklr Social + Messaging Suite
6.2
Broad channel coverage
AdRoll
Sprinklr Social + Messaging Suite
8.4

Publishing

AdRoll
Sprinklr Social + Messaging Suite
7.5
Content planning and scheduling
AdRoll
Sprinklr Social + Messaging Suite
8.4
Audience targeting
AdRoll
Sprinklr Social + Messaging Suite
6.9
Content optimization
AdRoll
Sprinklr Social + Messaging Suite
7.3
Workflow management
AdRoll
Sprinklr Social + Messaging Suite
7.5

Engagement

AdRoll
Sprinklr Social + Messaging Suite
8.1
Automated routing and prioritization
AdRoll
Sprinklr Social + Messaging Suite
7.7
Customer interaction histories
AdRoll
Sprinklr Social + Messaging Suite
8.2
Bulk actions
AdRoll
Sprinklr Social + Messaging Suite
8.3

Marketing

AdRoll
Sprinklr Social + Messaging Suite
7.2
Lead generation
AdRoll
Sprinklr Social + Messaging Suite
7.2
Content marketing
AdRoll
Sprinklr Social + Messaging Suite
8.1
Paid media management
AdRoll
Sprinklr Social + Messaging Suite
6.6
Campaigns and promotions
AdRoll
Sprinklr Social + Messaging Suite
6.9

Channel coverage/integration

AdRoll
Sprinklr Social + Messaging Suite
8.2
Twitter
AdRoll
Sprinklr Social + Messaging Suite
9.4
Facebook
AdRoll
Sprinklr Social + Messaging Suite
8.8
LinkedIn
AdRoll
Sprinklr Social + Messaging Suite
8.8
Google+
AdRoll
Sprinklr Social + Messaging Suite
8.7
Instagram
AdRoll
Sprinklr Social + Messaging Suite
8.0
Pinterest
AdRoll
Sprinklr Social + Messaging Suite
6.8
YouTube
AdRoll
Sprinklr Social + Messaging Suite
6.8

Reporting/analytics

AdRoll
Sprinklr Social + Messaging Suite
8.4
Campaign success analytics
AdRoll
Sprinklr Social + Messaging Suite
9.0
Real-time tracking
AdRoll
Sprinklr Social + Messaging Suite
8.1
Competitor analysis
AdRoll
Sprinklr Social + Messaging Suite
7.9

Account management

AdRoll
Sprinklr Social + Messaging Suite
7.4
Role-based user permissions & privileges
AdRoll
Sprinklr Social + Messaging Suite
8.2
Mobile access
AdRoll
Sprinklr Social + Messaging Suite
6.6

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
No photo available
  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.
Rebecca Ruck profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
Sprinklr Social + Messaging Suite8.5
Based on 28 answers
Sprinklr has proven to be a great partner for us, beyond the immediate use of their platform and its functionality. They also have global capabilities and service, which is a critical factor for our business.
Paul Matson profile photo

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
Sprinklr Social + Messaging Suite8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Sprinklr Social + Messaging Suite9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Sprinklr Social + Messaging Suite9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
No photo available
Prior to Sprinklr, we used a combination of of HootSuite and Radian 6. We eventually grew tired of using multiple platforms to achieve our goals. When we found Sprinklr we thought our prayers had been answered for an all-in-one tool. Sprinklr is on the forefront of social media management and listening/analytics because they are the only one currently offering such a robust platform designed to simplify things for a social enterprise.
Jonathan Hatch profile photo

Scalability

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Retargeting has been a powerful channel
  • Strong ROI and keeping prospects engaged
Logan England profile photo
  • Increased Customer Retention: Sprinklr has allowed us to solve customer problems quickly and to identify site and product issues. This both creates a sense that we are listening and also allows us to provide value to our customers specific to their care-abouts. Increased retention translates to saved new customer acquisition costs.
  • Increased Customer Advocacy: By identifying and engaging with influencers, our organization is able to amplify our message and turn customers into passionate advocates. Some of these may be heavily engaged customers with a smaller reach that we leverage or a top influencer that we discover and build a relationship with.
  • Efficient Use of Limited Resources: Because of the rules, filters, and actions, much of the work is automated, freeing FTE resources to do more delicate, brain-required work. Exported reports, shared digital assets, shared calendars, and keyword-routed customer service, make for a much better use of employee time.
Alison J. Herzog, MBA profile photo

Screenshots

AdRoll
Sprinklr Social + Messaging Suite

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdRoll More Information

Sprinklr Social + Messaging Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr Social + Messaging Suite More Information