What users are saying about

AdRoll

70 Ratings

Terminus

16 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Terminus

16 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is ideal for companies not interested or ready for PPC, but is wanting to venture into paid advertising. It works well for our events as well as our solutions to grow our brand awareness.AdRoll is not ideal for very small companies, companies struggling with defining their target audience, or companies with limiting graphics resources. This is not a platform that will walk you through its abilities.
Justina Logozzo profile photo

Terminus

I believe Terminus is a great option for marketing teams looking to scale their messaging to accurate targets and accounts, for events, free trials and to gated content that will generate inbound leads. I would ask how the platform enables marketing qualified leads and also to understand what you want to measure your success on. Is it impressions, clicks, views? Having this outlined and clear expectations will allow the campaigns to thrive.
Tami McQueen profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Terminus
Data Transfer
AdRoll
7.6
Terminus
DSP integration
AdRoll
7.2
Terminus

Ad Campaigns

AdRoll
7.8
Terminus
Ad campaign creation
AdRoll
8.2
Terminus
Ad deployment
AdRoll
8.4
Terminus
Display advertising
AdRoll
8.2
Terminus
Ad display and retargeting segmentation
AdRoll
8.1
Terminus
Sequence targeting
AdRoll
6.3
Terminus

Ad Reporting & Analytics

AdRoll
6.9
Terminus
Ad dashboards
AdRoll
7.5
Terminus
Ad performance reports
AdRoll
7.4
Terminus
Ad conversion tracking
AdRoll
6.5
Terminus
Ad attribution reporting
AdRoll
6.7
Terminus
Cross-channel ad management
AdRoll
7.3
Terminus
Ad forecasting and optimization
AdRoll
6.0
Terminus

Pros

  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
Logan England profile photo
  • Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
  • The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
  • Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
Tami McQueen profile photo

Cons

  • Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
  • Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
  • Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
  • Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
  • Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
  • Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.
Adam Lewis profile photo
  • I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!
Tami McQueen profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The adroll interface is easier to use and more clear. The metrics are also more clear.
Adam Sabados profile photo
Salesforce is a great solution as well but it is extremely expensive and not user-friendly. Unlike Sales, Terminus offers a more out of the box solution to cater to sales teams. If you are looking for an affordable solution that is user-friendly, tryout Terminus, but definitely look into Salesforce as well.
No photo available

Return on Investment

  • Has streamlined our remarketing efforts.
  • Has shown how effective remarketing can be in some cases and how ineffective it can be in others.
  • Overall it has had a positive effect and fulfills a need.
Adam Sabados profile photo
  • We have been able to see an increase in marketing qualified leads that are sent from the inbound to account executive team.
Tami McQueen profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Terminus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details