What users are saying about

AdRoll

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74 Ratings
19 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
19 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Terminus

I think Terminus is best suited for companies that have a well defined understanding of their prospect and customer base. It's imperative that before you invest in a solution like this and the money that goes along with putting ads out there that you don't waste time and money on companies that aren't a fit
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Terminus
Data Transfer
AdRoll
7.7
Terminus
DSP integration
AdRoll
7.4
Terminus

Ad Campaigns

AdRoll
7.9
Terminus
Ad campaign creation
AdRoll
8.2
Terminus
Ad deployment
AdRoll
8.4
Terminus
Display advertising
AdRoll
8.3
Terminus
Ad display and retargeting segmentation
AdRoll
8.1
Terminus
Sequence targeting
AdRoll
6.4
Terminus

Ad Reporting & Analytics

AdRoll
7.0
Terminus
Ad dashboards
AdRoll
7.6
Terminus
Ad performance reports
AdRoll
7.4
Terminus
Ad conversion tracking
AdRoll
6.5
Terminus
Ad attribution reporting
AdRoll
6.8
Terminus
Cross-channel ad management
AdRoll
7.4
Terminus
Ad forecasting and optimization
AdRoll
6.1
Terminus

Pros

  • Remarketing campaigns
  • Streamlined implementation for new campaigns
  • Great analytics and insights
Eric Kammer profile photo
  • Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
  • The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
  • Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
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Cons

  • Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
  • ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.
No photo available
  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The larger inventory and easy use is very attractive for both new marketers as well as advertising agencies.
Lee Wheeler profile photo
Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to constantly upsell us and rather focus on making sure we are getting what we want out of what we have right now.
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Return on Investment

  • Increased are our return on ad spend
  • Decreased our cost per conversions
  • Decreased our threshold for interaction. We have decreased the number of times we must show an ad to user to get them to convert.
Nadalie Dias profile photo
  • Terminus has made a positive impact on my role in that I am able to use the engagement data that I get from the platform to build out a section of an account profile focused on how well that prospect might know us.
  • Once I know that a prospect has a high level of brand awareness, I can focus my efforts more on personalized messaging and prospecting vs. "this is who we are". This allows for more productive conversations.
  • Seeing a running tally every day of what we are spending on our marketing and ABM efforts allows us to see immediately the ROI once an opportunity gets into pipeline and then closes.
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Terminus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details