What users are saying about
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88 Ratings
118 Ratings

AdRoll

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88 Ratings
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Score 7.4 out of 100
118 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
Anonymous | TrustRadius Reviewer

Twitter Ads

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdRoll
7.1
Twitter Ads
Data Transfer
AdRoll
7.8
Twitter Ads
DSP integration
AdRoll
6.4
Twitter Ads

Ad Campaigns

AdRoll
7.8
Twitter Ads
Ad campaign creation
AdRoll
7.4
Twitter Ads
Ad deployment
AdRoll
7.6
Twitter Ads
Display advertising
AdRoll
7.9
Twitter Ads
Ad display and retargeting segmentation
AdRoll
8.1
Twitter Ads
Sequence targeting
AdRoll
8.2
Twitter Ads

Ad Reporting & Analytics

AdRoll
7.3
Twitter Ads
Ad dashboards
AdRoll
7.3
Twitter Ads
Ad performance reports
AdRoll
7.5
Twitter Ads
Ad conversion tracking
AdRoll
6.8
Twitter Ads
Ad attribution reporting
AdRoll
7.2
Twitter Ads
Cross-channel ad management
AdRoll
7.6
Twitter Ads
Ad forecasting and optimization
AdRoll
7.5
Twitter Ads

Pros

AdRoll

  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
Anonymous | TrustRadius Reviewer

Twitter Ads

  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
Anthonia Aveh | TrustRadius Reviewer

Cons

AdRoll

  • Customer service: sometimes the response times are not the best.
  • Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
  • Management: we have had issues with our AdRoll team and really taking the time on our accounts.
Anonymous | TrustRadius Reviewer

Twitter Ads

  • Limitation of characters to only 140.
  • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
  • Not as many users as Facebook.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AdRoll

AdRoll 7.0
Based on 5 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias | TrustRadius Reviewer

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
Anonymous | TrustRadius Reviewer

Usability

AdRoll

AdRoll 7.2
Based on 4 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash | TrustRadius Reviewer

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
Anonymous | TrustRadius Reviewer

Support Rating

AdRoll

AdRoll 2.1
Based on 4 answers
Our representatives do not seem to care about our success and are not particularly responsive when we have issues. There have been multiple instances where AdRoll does not respond to our emails, or they fail to understand the problem. We have been asked to be looped in with their internal team but they do not allow that. We have had to escalate our issues many times in order to solve problems and in some cases, we have to completely pause our accounts running while issues are resolved.
Anonymous | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Implementation Rating

AdRoll

AdRoll 7.0
Based on 2 answers
It was easy to implement.
Alya Grinberg | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

AdRoll has the ability to both utilize and customize ad creatives. Criteo forces customers to use their ad formatting and specs. quantcast only offers data in 30 day increments, ad roll allows for real time data analysis in a live dashboard that's easy to read, understand and export should you need to analyze in more detail.
Anonymous | TrustRadius Reviewer

Twitter Ads

Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
Nicholas De Salvo | TrustRadius Reviewer

Return on Investment

AdRoll

  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
John Williamson | TrustRadius Reviewer

Twitter Ads

  • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
  • Another positive impact is that due to having more followers, we now have more visits to our site.
  • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
Anonymous | TrustRadius Reviewer

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twitter Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdRoll
7.5
Twitter Ads
7.0

Likelihood to Renew

AdRoll
7.0
Twitter Ads
6.0

Usability

AdRoll
7.2
Twitter Ads
6.0

Support Rating

AdRoll
2.1
Twitter Ads

Implementation Rating

AdRoll
7.0
Twitter Ads

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