What users are saying about

AdRoll

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73 Ratings

Twitter Ads

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99 Ratings

AdRoll

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73 Ratings
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Score 7.6 out of 101

Twitter Ads

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99 Ratings
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Score 7.1 out of 101

Add comparison

Likelihood to Recommend

AdRoll

It's really well suited to being a central hub for your display campaigns across the web and Facebook. I'd say that it's perhaps less appropriate if you want to get into the nitty gritty with what's possible with Facebook Direct - for the convenience of AdRoll you do sacrifice some capabilities to do more advanced advertising.
Justin Higgins profile photo

Twitter Ads

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Twitter Ads
Data Transfer
AdRoll
7.7
Twitter Ads
DSP integration
AdRoll
7.4
Twitter Ads

Ad Campaigns

AdRoll
7.9
Twitter Ads
Ad campaign creation
AdRoll
8.2
Twitter Ads
Ad deployment
AdRoll
8.4
Twitter Ads
Display advertising
AdRoll
8.3
Twitter Ads
Ad display and retargeting segmentation
AdRoll
8.1
Twitter Ads
Sequence targeting
AdRoll
6.4
Twitter Ads

Ad Reporting & Analytics

AdRoll
7.0
Twitter Ads
Ad dashboards
AdRoll
7.6
Twitter Ads
Ad performance reports
AdRoll
7.4
Twitter Ads
Ad conversion tracking
AdRoll
6.5
Twitter Ads
Ad attribution reporting
AdRoll
6.8
Twitter Ads
Cross-channel ad management
AdRoll
7.4
Twitter Ads
Ad forecasting and optimization
AdRoll
6.1
Twitter Ads

Pros

  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
Logan England profile photo
  • The user-interface is designed well and easy to use.
  • Targeting and retargeting in a very granular way.
  • Good reporting on campaigns.
Nicholas De Salvo profile photo

Cons

  • I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
  • Examples of high performing display ads, suggestions on how to improve design and conversions.
  • Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.
No photo available
  • It would be nice if it was easier to set up funding sources (IOs) for Twitter Ads. Having to reach out to a Twitter rep to set this up every time is cumbersome, and with several of our clients, run dates for each funding source often change.
  • Having additional advanced filter and search features (similar to Facebook Ads Manager) would be helpful. Filtering down to only certain campaigns, targets and ads would be helpful.
  • Being able to preview the Twitter Ad within the Ad experience, without having a separate pop up window would be nice. Again, this would be similar to Facebook Ads Manager.
Tegan Jenner profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
Twitter Ads6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
No photo available

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
No photo available
Twitter Ads is decent at showing its own data, but there aren't really any visualizations within the platform that would be directly pulled and sent to a client. Any data or performance from Twitter Ads would need to be pulled, cleaned up and transformed into a more client-friendly version. Google Analytics and Google Data Studio offer more client-friendly visualizations for showing performance.
Tegan Jenner profile photo

Return on Investment

  • AdRoll's incompetent and unresponsive agency support team nearly cost us one of our largest clients.
  • They billed one of our clients $14k of another client's ad spend, resulting in over 30 hours of unbillable time from our end to resolve the issue.
  • AdRoll's reported ROAS was unrealistically inflated compared to other platforms we've used. Perceived ROI was strong, but actual ROI was no better than it was with other platforms.
Adam Lewis profile photo
  • Twitter Ads was able to drive large site traffic levels at low cost.
  • Twitter is able to drive impressions at extremely low CPMs compared to other social channels
Tegan Jenner profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Twitter Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details