What users are saying about

AdRoll

70 Ratings

Twitter Ads

94 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Twitter Ads

94 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

Twitter Ads

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Twitter Ads
Data Transfer
AdRoll
7.5
Twitter Ads
DSP integration
AdRoll
7.2
Twitter Ads

Ad Campaigns

AdRoll
7.8
Twitter Ads
Ad campaign creation
AdRoll
8.1
Twitter Ads
Ad deployment
AdRoll
8.4
Twitter Ads
Display advertising
AdRoll
8.2
Twitter Ads
Ad display and retargeting segmentation
AdRoll
8.1
Twitter Ads
Sequence targeting
AdRoll
6.3
Twitter Ads

Ad Reporting & Analytics

AdRoll
6.9
Twitter Ads
Ad dashboards
AdRoll
7.5
Twitter Ads
Ad performance reports
AdRoll
7.4
Twitter Ads
Ad conversion tracking
AdRoll
6.5
Twitter Ads
Ad attribution reporting
AdRoll
6.7
Twitter Ads
Cross-channel ad management
AdRoll
7.3
Twitter Ads
Ad forecasting and optimization
AdRoll
6.0
Twitter Ads

Pros

  • Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
Justina Logozzo profile photo
  • One of the main benefits of using Twitter ads is the ability to target your competitors' followers. This enabled us to target our client's competitors whenever we ran ads on the platform and helped us not only gain a new customer but also move them away from our client's competitors.
  • High conversion rate compared to other platforms
  • A conversation starter and easy sales lead generation
  • Lots of CRMs now can plug into your Twitter mentions feed to create sales lead and customer care cases.
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Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • The level of customer support we get using Twitter Ads is poor at best. There is no email address where we can send inquiries or query any decisions regarding our ad campaigns. Rather we are only allowed to open a complaint form from which we sometimes don't get any response at all and on the few occasions when we do, we only ever get one line or canned responses.
  • The mobile ad version of Twitter ads leaves very little possibility for users. I am unable to edit my campaign creatives , or re-target our ad campaigns via the mobile platform. Every serious task to be done with Twitter Ads has to be done from behind my PC. This is the era of the mobile-first approach and I wonder why Twitter doesn't seem to get this logic, at least in regards their ad management.
  • Geographical targeting, while very efficient on Twitter, can be much better. Within the South-African Twitter space, we have only had options to target major cities. However we want to be able to target towns and districts too.
Anthonia Aveh profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
Twitter Ads6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
No photo available

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo
Compared to Facebook Ads or Instagram Ads, Twitter Ads was more expensive. However, when we only look at the conversions rate of Twitter Ads, it always had way higher numbers, mainly because it is conversation driven and allows for the customer to speak directly to you as a business owner in a 2 way conversation.
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Return on Investment

  • Retargeting has been a powerful channel
  • Strong ROI and keeping prospects engaged
Logan England profile photo
  • Getting a lot of traffic is all a small business wants initially which Twitter has provided with this.
  • Unlike Facebook Twitter has pay-per-click feature which also gives some revenue.
  • No budget problem.
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Twitter Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details