What users are saying about
Top Rated
75 Ratings
105 Ratings
Top Rated
75 Ratings
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Score 7.8 out of 101
105 Ratings
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Score 7.1 out of 101

Likelihood to Recommend

AdRoll

It's really well suited to being a central hub for your display campaigns across the web and Facebook. I'd say that it's perhaps less appropriate if you want to get into the nitty gritty with what's possible with Facebook Direct - for the convenience of AdRoll you do sacrifice some capabilities to do more advanced advertising.
Justin Higgins profile photo

Twitter Ads

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.9
Twitter Ads
Data Transfer
AdRoll
8.2
Twitter Ads
DSP integration
AdRoll
7.6
Twitter Ads

Ad Campaigns

AdRoll
8.6
Twitter Ads
Ad campaign creation
AdRoll
8.7
Twitter Ads
Ad deployment
AdRoll
8.9
Twitter Ads
Display advertising
AdRoll
8.9
Twitter Ads
Ad display and retargeting segmentation
AdRoll
8.5
Twitter Ads
Sequence targeting
AdRoll
8.0
Twitter Ads

Ad Reporting & Analytics

AdRoll
7.5
Twitter Ads
Ad dashboards
AdRoll
7.9
Twitter Ads
Ad performance reports
AdRoll
7.8
Twitter Ads
Ad conversion tracking
AdRoll
7.3
Twitter Ads
Ad attribution reporting
AdRoll
7.3
Twitter Ads
Cross-channel ad management
AdRoll
7.8
Twitter Ads
Ad forecasting and optimization
AdRoll
6.9
Twitter Ads

Pros

AdRoll

  • Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
  • Very solid reporting tools
  • Excellent and helpful account managers who really help you get the most out of the product
Justin Higgins profile photo

Twitter Ads

  • Easily target hashtags and keywords
  • Great for event targeting
  • Many ad units we can tap into
Jasmine Wang profile photo

Cons

AdRoll

  • When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
No photo available

Twitter Ads

  • They don't allow you to share audiences if your client has multiple accounts
  • Tweet set up is not as intuitive
  • Their creative specs are tough to read
Jasmine Wang profile photo

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias profile photo

Twitter Ads

No score
No answers yet
No answers on this topic

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
No photo available

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Twitter Ads

No score
No answers yet
No answers on this topic

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Twitter Ads

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

  • I don't really know of any direct competitors.
  • I'm sure you can do a lot of what AdRoll does using Facebook and/or Twitter and/or AdWords retargeting features but using AdRoll was way easier.
  • I'm sure there are also added benefits fo using AdRoll vs. retargeting options available on each specific ad network, however, I don't know what they are.
No photo available

Twitter Ads

Using Twitter in conjunction to Slack helps create seamless set up. Slack is used internally, but allows the team to send real time messages and can easily QA ads before they go live. Twitter faces externally and we can execute on the client's vision. The client also uses Slack so it helps the business move along faster.
Jasmine Wang profile photo

Return on Investment

AdRoll

  • Consistent number of conversions each month, dependent on current campaigns running.
  • Stronger brand awareness with website visitors. More returning visitors.
No photo available

Twitter Ads

  • Conversion of customers more.
  • Fast and intuitive UI , Can easily be handled with new users to create Ads.
No photo available

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twitter Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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