AdRoll vs. WhatCounts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 4.4 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
WhatCounts
Score 9.0 out of 10
N/A
WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
Pricing
AdRollWhatCounts
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollWhatCounts
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdRollWhatCounts
Top Pros
Top Cons
Features
AdRollWhatCounts
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
10% below category average
WhatCounts
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.7
44 Ratings
32% below category average
WhatCounts
-
Ratings
Ad campaign creation3.843 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising5.741 Ratings00 Ratings
Ad display and retargeting segmentation5.844 Ratings00 Ratings
Sequence targeting5.226 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
3.9
44 Ratings
66% below category average
WhatCounts
-
Ratings
Ad dashboards3.644 Ratings00 Ratings
Ad performance reports3.744 Ratings00 Ratings
Ad conversion tracking4.742 Ratings00 Ratings
Ad attribution reporting3.438 Ratings00 Ratings
Cross-channel ad management4.731 Ratings00 Ratings
Ad forecasting and optimization3.128 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
WhatCounts
9.0
2 Ratings
10% above category average
WYSIWYG email editor00 Ratings9.02 Ratings
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings9.01 Ratings
Landing pages00 Ratings9.02 Ratings
A/B testing00 Ratings9.02 Ratings
Mobile optimization00 Ratings10.02 Ratings
Email deliverability reporting00 Ratings9.02 Ratings
List management00 Ratings9.02 Ratings
Triggered drip sequences00 Ratings7.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
WhatCounts
10.0
2 Ratings
25% above category average
Dashboards00 Ratings10.02 Ratings
Standard reports00 Ratings10.02 Ratings
Custom reports00 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AdRoll
-
Ratings
WhatCounts
8.8
1 Ratings
4% above category average
URL Validation00 Ratings9.01 Ratings
Link Tracking00 Ratings9.01 Ratings
Image Validation00 Ratings8.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings9.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings7.01 Ratings
Email Previews00 Ratings8.01 Ratings
Best Alternatives
AdRollWhatCounts
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.9 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Litmus
Litmus
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollWhatCounts
Likelihood to Recommend
4.0
(49 ratings)
9.0
(2 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.6
(6 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollWhatCounts
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Whatcounts
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Whatcounts
  • Email marketing with customized templates
  • Sending Catchy SMS to the existing customer base
  • Integrating with company's CRM to manage data
Read full review
Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Whatcounts
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Whatcounts
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Whatcounts
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Whatcounts
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Whatcounts
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Whatcounts
Whatscount have always provided data to evaluate about the campaigns and its responses. More customization are present to add create campaigns that resonates customer needs. The reports provided us insights about the effectiveness of our promotional campaigns and decide the areas to improve customer attraction.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Whatcounts
  • Customer reach was increased and that generated more responses
  • The ratio of Emails opened and sign-ups through hyperlink on Email gave us an idea about the effectiveness of the campaigns
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ScreenShots