What users are saying about

AdRoll

70 Ratings

Yahoo Gemini

13 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Yahoo Gemini

13 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

AdRoll

AdRoll works well if you are looking to do generic brand marketing campaigns to increase visitor retention rates as well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing then I warn you to look elsewhere as the CPMs can become very costly.
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Yahoo Gemini

Yahoo Gemini is the perfect advertising engine for both small businesses and larger businesses looking to start digitally advertising and marketing online to their specific target audiences. It is an easy-to-use platform and the dashboard is fairly simple to get used to, which makes managing your accounts and campaigns that much easier.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Yahoo Gemini
Data Transfer
AdRoll
7.6
Yahoo Gemini
DSP integration
AdRoll
7.2
Yahoo Gemini

Ad Campaigns

AdRoll
7.8
Yahoo Gemini
Ad campaign creation
AdRoll
8.2
Yahoo Gemini
Ad deployment
AdRoll
8.4
Yahoo Gemini
Display advertising
AdRoll
8.2
Yahoo Gemini
Ad display and retargeting segmentation
AdRoll
8.1
Yahoo Gemini
Sequence targeting
AdRoll
6.3
Yahoo Gemini

Ad Reporting & Analytics

AdRoll
6.9
Yahoo Gemini
Ad dashboards
AdRoll
7.5
Yahoo Gemini
Ad performance reports
AdRoll
7.4
Yahoo Gemini
Ad conversion tracking
AdRoll
6.5
Yahoo Gemini
Ad attribution reporting
AdRoll
6.7
Yahoo Gemini
Cross-channel ad management
AdRoll
7.3
Yahoo Gemini
Ad forecasting and optimization
AdRoll
6.0
Yahoo Gemini

Pros

  • Self Service Platform is easily designed and makes getting a new campaign or making changes easy.
  • Reporting provides clear insight into the platforms and creative driving sales.
  • The pricing is reasonable for the time savings that AdRoll produces.
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  • Yahoo Gemini is great for marketing in searches.
  • It allows you to show both text and display advertisements to specific locations and audiences around the world.
  • The platform and dashboard in which you operate in is fairly simple to use and understand.
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Cons

  • Support could be more knowledgeable and engaging when helping with problems or just reaching out occasionally to send more recommendations.
  • More third party integrations would be nice to see.
  • Call tracking capabilities.
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  • More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy
  • No display/programmatic buying options as yet.
  • Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good.
Leah Jakaitis profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
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Yahoo Gemini is very similar to how the Bing Ads platform operates and functions, but I feel like the Yahoo Gemini platform is much more aesthetically pleasing and a little bit easier to manage. The colors and visual appearance of the dashboard seems to be more inviting than that of Bing Ads.
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Return on Investment

  • Easily adaptable ads have allowed us to get the highest ROI.
  • Platform allows us to reach the most customers in the most locations. Again, providing a strong ROI.
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  • We have seen growth in our digital advertising campaigns
  • It takes a bit of time to see where you should spend your money before losing too much budget in one place.
  • It has given us a third platform to operate and serve ads from.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo Gemini

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details