What users are saying about

AdRoll

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74 Ratings
13 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
13 Ratings
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Score 7.1 out of 101

Add comparison

Likelihood to Recommend

AdRoll

I think AdRoll is a great fit for any company looking to build a retargeting marketing channel. They're well suited for all verticals (B2B, B2C, Ecommerce). Being focused on B2B requires some additional features that almost all providers are currently lacking. I have been told that AdRoll is investing heavily in these additional features in 2018. Looking forward to seeing what comes
Logan England profile photo

Yahoo Gemini

Gemini is well suited to round out any PPC search campaign. It lags in audience size (compares to Google and Bing), but has respectable targeting abilities. Campaign design and launch are similar to other platforms and rely primarily on specific and broad matching terms.
Leah Jakaitis profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Yahoo Gemini
Data Transfer
AdRoll
7.7
Yahoo Gemini
DSP integration
AdRoll
7.4
Yahoo Gemini

Ad Campaigns

AdRoll
7.9
Yahoo Gemini
Ad campaign creation
AdRoll
8.2
Yahoo Gemini
Ad deployment
AdRoll
8.4
Yahoo Gemini
Display advertising
AdRoll
8.3
Yahoo Gemini
Ad display and retargeting segmentation
AdRoll
8.1
Yahoo Gemini
Sequence targeting
AdRoll
6.5
Yahoo Gemini

Ad Reporting & Analytics

AdRoll
7.0
Yahoo Gemini
Ad dashboards
AdRoll
7.6
Yahoo Gemini
Ad performance reports
AdRoll
7.4
Yahoo Gemini
Ad conversion tracking
AdRoll
6.5
Yahoo Gemini
Ad attribution reporting
AdRoll
6.8
Yahoo Gemini
Cross-channel ad management
AdRoll
7.4
Yahoo Gemini
Ad forecasting and optimization
AdRoll
6.1
Yahoo Gemini

Pros

  • Ad placement. Our ads see good engagement where AdRoll places them.
  • Campaign customization. There are many targeting and budget options within the campaign setup.
  • Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
  • Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.
No photo available
  • Reporting: granular exports (summary, by week, by day, etc) of front end metrics (clicks, impressions, spend)
  • Easily build and launch campaigns specifically tailored to client needs
  • Intuitive interface and documentation to guide campaign prep and launches
Leah Jakaitis profile photo

Cons

  • I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
  • Examples of high performing display ads, suggestions on how to improve design and conversions.
  • Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.
No photo available
  • More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy
  • No display/programmatic buying options as yet.
  • Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good.
Leah Jakaitis profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Stronger account team. Better dashboards and self-serve features.
Kelly Saux profile photo
Undoubtedly AdWords ranks higher overall. Yahoo Gemini is a distant second. Bing has been a disappointment but I have not given up on it.
Toni Reifsteck profile photo

Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • I have only been using Gemini for about a year so I can only speak for the results obtained in that time frame. Overall impact on KPIs has been positive. On overall business objectives, I am yet to determine if this is significant enough to do a major shift in tactics.
Toni Reifsteck profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo Gemini

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details