AdSigner Email Signature vs. Mapp Digital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdSigner Email Signature
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
AdSigner turns email signatures into a new advertising potential. It is a powerful email signature management tool, offering user management, scheduled marketing campaigns across signatures and banners, in-depth analytics, and a selection of customisable templates.
$1
per signature
Mapp Digital
Score 8.2 out of 10
N/A
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…N/A
Pricing
AdSigner Email SignatureMapp Digital
Editions & Modules
Professional
$1
per signature
No answers on this topic
Offerings
Pricing Offerings
AdSigner Email SignatureMapp Digital
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$100 per installationNo setup fee
Additional Details
More Pricing Information
Features
AdSigner Email SignatureMapp Digital
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdSigner Email Signature
-
Ratings
Mapp Digital
8.1
5 Ratings
1% below category average
WYSIWYG email editor00 Ratings7.85 Ratings
Dynamic content00 Ratings8.44 Ratings
Ability to test dynamic content00 Ratings8.04 Ratings
Landing pages00 Ratings8.54 Ratings
A/B testing00 Ratings9.04 Ratings
Mobile optimization00 Ratings7.45 Ratings
Email deliverability reporting00 Ratings8.85 Ratings
List management00 Ratings8.55 Ratings
Triggered drip sequences00 Ratings6.85 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdSigner Email Signature
-
Ratings
Mapp Digital
8.1
5 Ratings
4% above category average
Dashboards00 Ratings8.35 Ratings
Standard reports00 Ratings8.35 Ratings
Custom reports00 Ratings7.85 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AdSigner Email Signature
-
Ratings
Mapp Digital
8.2
4 Ratings
3% below category average
URL Validation00 Ratings9.03 Ratings
Link Tracking00 Ratings7.83 Ratings
Image Validation00 Ratings7.84 Ratings
Inbox Display00 Ratings8.14 Ratings
Email Accessibility Tools00 Ratings8.34 Ratings
Spelling and Grammar Check00 Ratings7.84 Ratings
Spam Testing00 Ratings8.34 Ratings
Email Previews00 Ratings8.64 Ratings
Best Alternatives
AdSigner Email SignatureMapp Digital
Small Businesses
Terminus ABM Platform
Terminus ABM Platform
Score 8.1 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
Terminus ABM Platform
Terminus ABM Platform
Score 8.1 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdSigner Email SignatureMapp Digital
Likelihood to Recommend
9.0
(1 ratings)
8.0
(13 ratings)
Likelihood to Renew
-
(0 ratings)
7.8
(8 ratings)
Usability
-
(0 ratings)
1.9
(4 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(3 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.0
(3 ratings)
User Testimonials
AdSigner Email SignatureMapp Digital
Likelihood to Recommend
adsigner
AdSigner is well suited when you want to transform your simple signature into a marketing campaign. Enhancing the customer experience by bringing in more tech solutions into their environment. It will be less appropriate when communicating or collaborating internally with your co-workers.
Read full review
Mapp Digital
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
Read full review
Pros
adsigner
  • Generate email's personalized signatures
  • Diverse Marketing Campaign Creations
  • Let's you track performance
Read full review
Mapp Digital
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
Read full review
Cons
adsigner
  • Sometimes the information from CRM does not integrate well into AdSigner
  • The capability of a google chrome extension
  • Tiles viewing instead of list
Read full review
Mapp Digital
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Read full review
Likelihood to Renew
adsigner
No answers on this topic
Mapp Digital
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Read full review
Usability
adsigner
No answers on this topic
Mapp Digital
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Read full review
Performance
adsigner
No answers on this topic
Mapp Digital
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Read full review
Support Rating
adsigner
No answers on this topic
Mapp Digital
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Read full review
Online Training
adsigner
No answers on this topic
Mapp Digital
They made sure to go through anything and everything that we wanted
Read full review
Implementation Rating
adsigner
No answers on this topic
Mapp Digital
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Read full review
Alternatives Considered
adsigner
AdSigner is much easier and organized. Easy to navigate
Read full review
Mapp Digital
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
Read full review
Return on Investment
adsigner
  • Cloud updates are instant
  • We had an accelerated revenue increase
  • Live clicks analysis right on the banner
Read full review
Mapp Digital
  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
Read full review
ScreenShots

AdSigner Email Signature Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of