What users are saying about

AdStage

5 Ratings

Captora

3 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

Captora

3 Ratings
Score 9.5 out of 101

Add comparison

Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Captora

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
Nick Ezzo profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
Captora
Data Transfer
AdStage
9.0
Captora
DSP integration
AdStage
9.0
Captora

Ad Campaigns

AdStage
7.8
Captora
Ad campaign creation
AdStage
8.0
Captora
Ad deployment
AdStage
8.0
Captora
Display advertising
AdStage
7.0
Captora
Ad display and retargeting segmentation
AdStage
7.0
Captora
Sequence targeting
AdStage
9.0
Captora

Ad Reporting & Analytics

AdStage
7.8
Captora
Ad dashboards
AdStage
9.0
Captora
Ad performance reports
AdStage
9.0
Captora
Ad conversion tracking
AdStage
9.0
Captora
Ad attribution reporting
AdStage
6.0
Captora
Cross-channel ad management
AdStage
8.0
Captora
Ad forecasting and optimization
AdStage
6.0
Captora

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Captora's support is great. We have quarterly review meetings with the Captora team and they push us to do more with the platform.
  • The UX has been improved greatly since we started using it.
  • We are ranking high on a number of keywords I wouldn't have expected, and Captora allows us to experiment with new keyword groups without touching our main site.
Nick Ezzo profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
  • Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
Nick Ezzo profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
Captora8.0
Based on 1 answer
The ROI has been proven out with Salesforce reporting.
Nick Ezzo profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
We have not seen anything that compares to Captora from an apples to apples perspective
No photo available

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • More than $1M in pipeline created in 2 years.
  • More than 300 new names captured in 2 years.
  • At least 1 closed-won opportunity in 2 years.
Nick Ezzo profile photo

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Captora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$7500*
1.  Per Installation
Additional Pricing Details