What users are saying about

AdStage

7 Ratings

Celtra

2 Ratings

AdStage

7 Ratings
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Score 7.9 out of 101

Celtra

2 Ratings
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Score 6.3 out of 101

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Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
Celtra
8.5
Data Transfer
AdStage
6.0
Celtra
8.0
DSP integration
AdStage
9.0
Celtra
9.0

Ad Campaigns

AdStage
7.5
Celtra
4.6
Ad campaign creation
AdStage
8.0
Celtra
5.0
Ad deployment
AdStage
8.0
Celtra
7.0
Display advertising
AdStage
7.0
Celtra
7.0
Ad display and retargeting segmentation
AdStage
7.0
Celtra
3.0
Sequence targeting
AdStage
7.5
Celtra
1.0

Ad Reporting & Analytics

AdStage
7.4
Celtra
10.0
Ad dashboards
AdStage
8.0
Celtra
10.0
Ad performance reports
AdStage
8.5
Celtra
10.0
Ad conversion tracking
AdStage
8.5
Celtra
10.0
Ad attribution reporting
AdStage
6.0
Celtra
10.0
Cross-channel ad management
AdStage
7.5
Celtra
10.0
Ad forecasting and optimization
AdStage
6.0
Celtra
10.0

Pros

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo
  • Celtra's creative preview tool works well and is a necessity
  • The UI itself is easy to navigate and does not lag in terms of load time
  • The search functionality works well as it should
Matthew Stein profile photo

Cons

  • It's software, so glitches happen. And when those glitches happen, you need to talk to Support. While the Support team is really helpful, not reading from a script or just looking in the Help docs, there's often a severe lag time of hours or even days. That can be crushing when the glitch is affecting your ad campaigns that are spending money right now.
  • Setting up reports can be really frustrating if you want to customize them at all. If you want your Facebook Ads widget to only report on certain campaigns, there's no ability to filter by a naming convention or launch date, you just have to select every campaign manually. It's a bit like Magento—powerful, but working within the system can be really time-consuming.
  • Right now, AdStage focuses on Google & Facebook. So if you run ads on Snapchat, Pinterest, or Taboola you're kinda out of luck. They rolled out some LinkedIn stuff recently, and they say those other networks are on the way, but it's a little way that the software could get better.
J.P. VanderLinden profile photo
  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or WordStream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From automation to reporting to even campaign monitoring being in a single platform with this level of customization, it's playing at a different level than anything else we've used off-the-shelf.
J.P. VanderLinden profile photo
I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
Matthew Stein profile photo

Return on Investment

  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
J.P. VanderLinden profile photo
  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein profile photo

Screenshots

AdStage
Celtra

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Celtra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details