AdStage vs. Dotdigital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdStage
Score 8.7 out of 10
N/A
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API, for advertisers of all sizes.N/A
Dotdigital
Score 7.6 out of 10
N/A
Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.N/A
Pricing
AdStageDotdigital
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdStageDotdigital
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdStageDotdigital
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdStage
6.5
3 Ratings
12% below category average
Dotdigital
-
Ratings
Data Transfer7.03 Ratings00 Ratings
DSP integration6.02 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdStage
7.2
3 Ratings
8% below category average
Dotdigital
-
Ratings
Ad campaign creation8.02 Ratings00 Ratings
Ad deployment7.02 Ratings00 Ratings
Display advertising8.02 Ratings00 Ratings
Ad display and retargeting segmentation7.02 Ratings00 Ratings
Sequence targeting6.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdStage
8.7
4 Ratings
11% above category average
Dotdigital
-
Ratings
Ad dashboards9.04 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking9.04 Ratings00 Ratings
Ad attribution reporting9.03 Ratings00 Ratings
Cross-channel ad management9.04 Ratings00 Ratings
Ad forecasting and optimization8.03 Ratings00 Ratings
Best Alternatives
AdStageDotdigital
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Conversica
Conversica
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdStageDotdigital
Likelihood to Recommend
9.0
(4 ratings)
8.0
(1 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdStageDotdigital
Likelihood to Recommend
AdStage
AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
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dotdigital EMEA Limited
DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
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Pros
AdStage
  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
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dotdigital EMEA Limited
  • Easy access to and use of segment data.
  • Easy drag-and-drop email builder with tons of templates.
  • It's a powerful, cost-effective email platform with many features.
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Cons
AdStage
  • More reporting options
  • More export options
  • Saved templates per user or oganization
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dotdigital EMEA Limited
  • Improved email results reporting are needed.
  • Learning the system and planning campaigns can take time.
  • It had issues integrating Google Analytics and lacked transactional email metrics.
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Likelihood to Renew
AdStage
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
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dotdigital EMEA Limited
No answers on this topic
Support Rating
AdStage
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
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dotdigital EMEA Limited
No answers on this topic
Alternatives Considered
AdStage
AdStage has by far the best UI and custom functionality of any of the platforms we demoed
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dotdigital EMEA Limited
DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
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Return on Investment
AdStage
  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
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dotdigital EMEA Limited
  • Easy to use tool for creating modern customer emails.
  • It's a huge step forward for our email services for customers.
  • It can deal with a wide range of clients and sophisticated programs.
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ScreenShots

AdStage Screenshots

Screenshot of