7 Ratings
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Score 8.1 out of 101
146 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick (DS3) is very well suited to a company that is operating several accounts across several Brands / Products / Regions and is heavily invested in Search and/or Native. If you're using DCM/Floodlights, the tracking is very accurate and very easy to import into DS3 to have full front-to-back tracking, especially with the Business Data element.
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Feature Rating Comparison

Ad Network Integration

AdStage
7.5
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdStage
6.0
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
AdStage
9.0
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

AdStage
7.5
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
AdStage
8.0
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
AdStage
8.0
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
AdStage
7.0
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
AdStage
7.0
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdStage
7.5
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

AdStage
8.5
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
AdStage
8.7
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
AdStage
9.0
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
AdStage
9.0
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
AdStage
8.0
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
AdStage
8.3
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
AdStage
8.0
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
  • You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
  • When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
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Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Maybe if everything could be instantly synced with AdWords, this would also save time on the execution side of things and will decrease the possibility of errors.
  • It's only available for big companies, because it's expensive. If there was a bit more limited version of it for smaller companies to be able to use it at a lower price, this could open doors to small agencies and companies, too.
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Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
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Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • Since we started using smart bidding, our CPCs went significantly down and the ROI improved by more than 30%.
  • Being able to manage multiple accounts from one platform only saves us a lot of time.
  • Cross-channel tracking helps us identify which channels work best and shift the budget towards the best performing ones.
No photo available

Screenshots

AdStage
Google Marketing Platform (formerly DoubleClick)

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details