8 Ratings
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Score 8.3 out of 101
150 Ratings
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Score 8 out of 101

Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
No photo available

Feature Rating Comparison

Ad Network Integration

AdStage
7.4
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdStage
5.9
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
AdStage
9.0
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Campaigns

AdStage
7.5
Google Marketing Platform (formerly DoubleClick)
8.1
Ad campaign creation
AdStage
8.0
Google Marketing Platform (formerly DoubleClick)
8.0
Ad deployment
AdStage
8.0
Google Marketing Platform (formerly DoubleClick)
8.2
Display advertising
AdStage
7.0
Google Marketing Platform (formerly DoubleClick)
8.2
Ad display and retargeting segmentation
AdStage
7.0
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdStage
7.4
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

AdStage
8.5
Google Marketing Platform (formerly DoubleClick)
7.9
Ad dashboards
AdStage
8.7
Google Marketing Platform (formerly DoubleClick)
7.5
Ad performance reports
AdStage
9.0
Google Marketing Platform (formerly DoubleClick)
8.1
Ad conversion tracking
AdStage
9.0
Google Marketing Platform (formerly DoubleClick)
8.7
Ad attribution reporting
AdStage
8.1
Google Marketing Platform (formerly DoubleClick)
8.0
Cross-channel ad management
AdStage
8.3
Google Marketing Platform (formerly DoubleClick)
7.5
Ad forecasting and optimization
AdStage
8.1
Google Marketing Platform (formerly DoubleClick)
7.6

Pros

AdStage

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo

Google Marketing Platform (formerly DoubleClick)

  • Reporting - reporting interface is easy to use, and reports typically generate quickly.
  • Tag Management - creating Floodlight tags is very simple and allows customization through custom variables. In addition, it is very easy to append other tracking pixels (from publishers, attribution partners, etc.) to Floodlight containers. DoubleClick also makes it easy to append campaign-wide pixels for universal tracking tags, e.g. Brand Study tracking tags.
  • Seamless process with publishers - because most publishers are familiar with DoubleClick products, it is generally easy to grant reporting access to publisher contacts so that they can monitor campaigns and be proactive about making optimizations.
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Cons

AdStage

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo

Google Marketing Platform (formerly DoubleClick)

  • DoubleClick support could use some improvement. We submit questions/requests to a support alias, and often experience long delays in response time and less than thorough responses. Because DoubleClick uses an alias, we often have multiple support technicians involved in responding to our questions/requests, which can make it more challenging to get a clear response. It is difficult to get a support technician on the phone to help resolve highly technical issues.
  • Product updates - our DoubleClick client services team is not proactive about sharing new features available within DoubleClick. For example, DoubleClick has had an ad verification product for a few years now. When the product first came out, it wasn't up to standards with other third party verification products, in my opinion. My organization has been paying for another third party verification company due to assumed limitations of DoubleClick in this area. However, I recently requested that DoubleClick schedule a department-wide meeting to give updates, and learned that DoubleClick's offering in this area is actually on par with, if not better than, the other company we were paying for ad verification. DoubleClick's offering is included in my company's contract with DoubleClick, and I feel we could have accrued some savings had DoubleClick proactively shared this feature with us earlier.
  • Attribution - DoubleClick's attribution tool does not provide many valuable insights, in my opinion. For complex attribution, my organization still contracts with other companies.
No photo available

Likelihood to Renew

AdStage

AdStage 8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

AdStage

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

AdStage

AdStage 10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

Implementation

AdStage

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

AdStage

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
No photo available

Return on Investment

AdStage

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo

Google Marketing Platform (formerly DoubleClick)

  • Expedited tag implementation on clients' websites and view-through conversion tracking
  • Improved reporting efficiency due to automated reports and dashboard APIs
  • Improved billing efficiency as the tool reduces the need to rely on individual publisher reports
No photo available

Screenshots

AdStage

Google Marketing Platform (formerly DoubleClick)

Pricing Details

AdStage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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