AdStage vs. Kevel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdStage
Score 8.7 out of 10
N/A
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API, for advertisers of all sizes.N/A
Kevel
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
Pricing
AdStageKevel
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdStageKevel
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is customized based on feature needs, support needs, and monthly request volume.
More Pricing Information
Features
AdStageKevel
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdStage
6.5
3 Ratings
12% below category average
Kevel
10.0
1 Ratings
30% above category average
Data Transfer7.03 Ratings00 Ratings
DSP integration6.02 Ratings10.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdStage
7.2
3 Ratings
8% below category average
Kevel
10.0
1 Ratings
25% above category average
Ad campaign creation8.02 Ratings10.01 Ratings
Ad deployment7.02 Ratings10.01 Ratings
Display advertising8.02 Ratings10.01 Ratings
Ad display and retargeting segmentation7.02 Ratings10.01 Ratings
Sequence targeting6.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdStage
8.7
4 Ratings
11% above category average
Kevel
9.2
1 Ratings
17% above category average
Ad dashboards9.04 Ratings9.01 Ratings
Ad performance reports8.04 Ratings9.01 Ratings
Ad conversion tracking9.04 Ratings10.01 Ratings
Ad attribution reporting9.03 Ratings9.01 Ratings
Cross-channel ad management9.04 Ratings9.01 Ratings
Ad forecasting and optimization8.03 Ratings00 Ratings
Best Alternatives
AdStageKevel
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdStageKevel
Likelihood to Recommend
9.0
(4 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdStageKevel
Likelihood to Recommend
AdStage
AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
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Kevel
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
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Pros
AdStage
  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
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Kevel
  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
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Cons
AdStage
  • More reporting options
  • More export options
  • Saved templates per user or oganization
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Kevel
  • User interface could be faster to load.
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Likelihood to Renew
AdStage
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
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Kevel
No answers on this topic
Support Rating
AdStage
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
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Kevel
No answers on this topic
Alternatives Considered
AdStage
AdStage has by far the best UI and custom functionality of any of the platforms we demoed
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Kevel
Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
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Return on Investment
AdStage
  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
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Kevel
  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
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ScreenShots

AdStage Screenshots

Screenshot of

Kevel Screenshots

Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example