What users are saying about

AdStage

7 Ratings
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Score 7.9 out of 101

Oath Ad Platforms (formerly Brightroll)

5 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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Feature Rating Comparison

Ad Network Integration

AdStage
7.5
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
AdStage
6.0
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
AdStage
9.0
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

AdStage
7.5
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
AdStage
8.0
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
AdStage
8.0
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
AdStage
7.0
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
AdStage
7.0
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
AdStage
7.5
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

AdStage
7.4
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
AdStage
8.0
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
AdStage
8.5
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
AdStage
8.5
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
AdStage
6.0
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
AdStage
7.5
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
AdStage
6.0
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo
  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
No photo available

Cons

  • It's software, so glitches happen. And when those glitches happen, you need to talk to Support. While the Support team is really helpful, not reading from a script or just looking in the Help docs, there's often a severe lag time of hours or even days. That can be crushing when the glitch is affecting your ad campaigns that are spending money right now.
  • Setting up reports can be really frustrating if you want to customize them at all. If you want your Facebook Ads widget to only report on certain campaigns, there's no ability to filter by a naming convention or launch date, you just have to select every campaign manually. It's a bit like Magento—powerful, but working within the system can be really time-consuming.
  • Right now, AdStage focuses on Google & Facebook. So if you run ads on Snapchat, Pinterest, or Taboola you're kinda out of luck. They rolled out some LinkedIn stuff recently, and they say those other networks are on the way, but it's a little way that the software could get better.
J.P. VanderLinden profile photo
  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or WordStream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From automation to reporting to even campaign monitoring being in a single platform with this level of customization, it's playing at a different level than anything else we've used off-the-shelf.
J.P. VanderLinden profile photo
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
No photo available

Return on Investment

  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
J.P. VanderLinden profile photo
  • Better understanding of the video space
  • Better understanding of programmatic media
No photo available

Screenshots

AdStage
Oath Ad Platforms (formerly Brightroll)

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details