What users are saying about
7 Ratings
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Score 8.1 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.4 out of 101

Add comparison

Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Oath Ad Platforms (formerly Brightroll)

It is well suited to monetize display (desktop + mobile) header bidding impressions. We used it for video and did not have great success, however, that is not our specialty.
Justin Hansen profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
Oath Ad Platforms (formerly Brightroll)
7.0
Data Transfer
AdStage
5.9
Oath Ad Platforms (formerly Brightroll)
6.3
DSP integration
AdStage
9.0
Oath Ad Platforms (formerly Brightroll)
7.7

Ad Campaigns

AdStage
7.5
Oath Ad Platforms (formerly Brightroll)
6.5
Ad campaign creation
AdStage
8.0
Oath Ad Platforms (formerly Brightroll)
5.8
Ad deployment
AdStage
8.0
Oath Ad Platforms (formerly Brightroll)
6.4
Display advertising
AdStage
7.0
Oath Ad Platforms (formerly Brightroll)
6.8
Ad display and retargeting segmentation
AdStage
7.0
Oath Ad Platforms (formerly Brightroll)
7.0
Sequence targeting
AdStage
7.5
Oath Ad Platforms (formerly Brightroll)
6.3

Ad Reporting & Analytics

AdStage
8.5
Oath Ad Platforms (formerly Brightroll)
4.8
Ad dashboards
AdStage
8.7
Oath Ad Platforms (formerly Brightroll)
5.2
Ad performance reports
AdStage
9.0
Oath Ad Platforms (formerly Brightroll)
5.6
Ad conversion tracking
AdStage
9.0
Oath Ad Platforms (formerly Brightroll)
4.0
Ad attribution reporting
AdStage
8.1
Oath Ad Platforms (formerly Brightroll)
5.0
Cross-channel ad management
AdStage
8.3
Oath Ad Platforms (formerly Brightroll)
4.3
Ad forecasting and optimization
AdStage
8.1
Oath Ad Platforms (formerly Brightroll)
4.4

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Monetize display inventory.
  • Customer Service.
  • Availability to monetize other forms of digital advertising.
Justin Hansen profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Reporting
  • UI
  • Video
Justin Hansen profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
We moved away from ADTECH (which recently announced it's closure) because it was not being updated and maintained properly to use as an ad server in today's media.
Justin Hansen profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • It provides bid density within our header bidding stack.
  • Has effective demand to monetize many forms of display advertising.
Justin Hansen profile photo

Screenshots

AdStage
Oath Ad Platforms (formerly Brightroll)

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details