What users are saying about
8 Ratings
7 Ratings
8 Ratings
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Score 8.3 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.2 out of 101

Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

ReachLocal

ReachLocal is well suited for business owners that are heavily based on the internet. It is possibly less appropriate for general contractors that do larger scale work that is based on bids or history of business.
Josh Stanek profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.4
ReachLocal
Data Transfer
AdStage
5.9
ReachLocal
DSP integration
AdStage
9.0
ReachLocal

Ad Campaigns

AdStage
7.5
ReachLocal
Ad campaign creation
AdStage
8.0
ReachLocal
Ad deployment
AdStage
8.0
ReachLocal
Display advertising
AdStage
7.0
ReachLocal
Ad display and retargeting segmentation
AdStage
7.0
ReachLocal
Sequence targeting
AdStage
7.4
ReachLocal

Ad Reporting & Analytics

AdStage
8.5
ReachLocal
Ad dashboards
AdStage
8.7
ReachLocal
Ad performance reports
AdStage
9.0
ReachLocal
Ad conversion tracking
AdStage
9.0
ReachLocal
Ad attribution reporting
AdStage
8.1
ReachLocal
Cross-channel ad management
AdStage
8.3
ReachLocal
Ad forecasting and optimization
AdStage
8.1
ReachLocal

Email & Online Marketing

AdStage
ReachLocal
8.7
Dynamic content
AdStage
ReachLocal
9.1
Landing pages
AdStage
ReachLocal
8.5
A/B testing
AdStage
ReachLocal
8.2
Mobile optimization
AdStage
ReachLocal
8.3
Email deliverability
AdStage
ReachLocal
9.1
List management
AdStage
ReachLocal
9.1

Lead Management

AdStage
ReachLocal
8.9
Lead nurturing
AdStage
ReachLocal
8.8
Lead scoring and grading
AdStage
ReachLocal
9.1
Data quality management
AdStage
ReachLocal
9.1
Automated sales alerts and tasks
AdStage
ReachLocal
8.8

Social Media Marketing

AdStage
ReachLocal
9.1
Social sharing and campaigns
AdStage
ReachLocal
9.1
Social profile integration
AdStage
ReachLocal
9.1

Reporting & Analytics

AdStage
ReachLocal
8.5
Dashboards
AdStage
ReachLocal
8.5
Standard reports
AdStage
ReachLocal
8.8
Custom reports
AdStage
ReachLocal
8.2

Platform & Infrastructure

AdStage
ReachLocal
7.5
Customizability
AdStage
ReachLocal
7.5

Pros

AdStage

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo

ReachLocal

  • Reach Edge Platform - capturing leads
  • Website - we get compliments on it all the time. Easy to use and edit.
  • Staff is great. Very friendly and always looking out for our best interest.
Jordan Brimley profile photo

Cons

AdStage

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo

ReachLocal

  • The Reach Edge platform is great, but they called us and told us they are improving it. Certain things that we didn't use on it. They are taking those items off and adding more items that we want to see in the program.
Jordan Brimley profile photo

Likelihood to Renew

AdStage

AdStage 8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo

ReachLocal

No score
No answers yet
No answers on this topic

Support

AdStage

AdStage 10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo

ReachLocal

No score
No answers yet
No answers on this topic

Alternatives Considered

AdStage

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo

ReachLocal

We looked at other websites and other products. But with every other program you had to put the customers information in. This one allows all the users information to be put in the system automatically because the customer puts it on our website which allows us to see everything in one place.
Jordan Brimley profile photo

Return on Investment

AdStage

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo

ReachLocal

  • Lead conversion so I can stay on top of leads coming through the pipeline.
  • Increased sales with adjustments to web design and functionality and increased brand awareness.
Josh Stanek profile photo

Screenshots

AdStage

ReachLocal

Pricing Details

AdStage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ReachLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison