What users are saying about

AdStage

5 Ratings

Swoop

1 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

Swoop

1 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Swoop

Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
No photo available

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
Swoop
Data Transfer
AdStage
9.0
Swoop
DSP integration
AdStage
9.0
Swoop

Ad Campaigns

AdStage
7.8
Swoop
Ad campaign creation
AdStage
8.0
Swoop
Ad deployment
AdStage
8.0
Swoop
Display advertising
AdStage
7.0
Swoop
Ad display and retargeting segmentation
AdStage
7.0
Swoop
Sequence targeting
AdStage
9.0
Swoop

Ad Reporting & Analytics

AdStage
7.8
Swoop
Ad dashboards
AdStage
9.0
Swoop
Ad performance reports
AdStage
9.0
Swoop
Ad conversion tracking
AdStage
9.0
Swoop
Ad attribution reporting
AdStage
6.0
Swoop
Cross-channel ad management
AdStage
8.0
Swoop
Ad forecasting and optimization
AdStage
6.0
Swoop

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Large inventory to acquire impressions and clicks
  • Engagement results indicate strong audience interest
  • Managed service very helpful and engaging for better performance
No photo available

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Would like to have visibility of revenue performing sites and targeting
  • 1st party integration with doubleclick would simplify implementation
  • Have more refined targeting specific to audiences
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
No photo available

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
  • Form complete conversion goal for a separate tactic was not met and was too high
  • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
No photo available

Screenshots

AdStage
Swoop

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swoop

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details