What users are saying about
7 Ratings
1 Ratings
7 Ratings
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Score 7.9 out of 101
1 Ratings
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Score 8 out of 101

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Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

Swoop

Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
No photo available

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
Swoop
Data Transfer
AdStage
6.0
Swoop
DSP integration
AdStage
9.0
Swoop

Ad Campaigns

AdStage
7.5
Swoop
Ad campaign creation
AdStage
8.0
Swoop
Ad deployment
AdStage
8.0
Swoop
Display advertising
AdStage
7.0
Swoop
Ad display and retargeting segmentation
AdStage
7.0
Swoop
Sequence targeting
AdStage
7.5
Swoop

Ad Reporting & Analytics

AdStage
7.4
Swoop
Ad dashboards
AdStage
8.0
Swoop
Ad performance reports
AdStage
8.5
Swoop
Ad conversion tracking
AdStage
8.5
Swoop
Ad attribution reporting
AdStage
6.0
Swoop
Cross-channel ad management
AdStage
7.5
Swoop
Ad forecasting and optimization
AdStage
6.0
Swoop

Pros

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo
  • Large inventory to acquire impressions and clicks
  • Engagement results indicate strong audience interest
  • Managed service very helpful and engaging for better performance
No photo available

Cons

  • It's software, so glitches happen. And when those glitches happen, you need to talk to Support. While the Support team is really helpful, not reading from a script or just looking in the Help docs, there's often a severe lag time of hours or even days. That can be crushing when the glitch is affecting your ad campaigns that are spending money right now.
  • Setting up reports can be really frustrating if you want to customize them at all. If you want your Facebook Ads widget to only report on certain campaigns, there's no ability to filter by a naming convention or launch date, you just have to select every campaign manually. It's a bit like Magento—powerful, but working within the system can be really time-consuming.
  • Right now, AdStage focuses on Google & Facebook. So if you run ads on Snapchat, Pinterest, or Taboola you're kinda out of luck. They rolled out some LinkedIn stuff recently, and they say those other networks are on the way, but it's a little way that the software could get better.
J.P. VanderLinden profile photo
  • Would like to have visibility of revenue performing sites and targeting
  • 1st party integration with doubleclick would simplify implementation
  • Have more refined targeting specific to audiences
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or WordStream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From automation to reporting to even campaign monitoring being in a single platform with this level of customization, it's playing at a different level than anything else we've used off-the-shelf.
J.P. VanderLinden profile photo
Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
No photo available

Return on Investment

  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
J.P. VanderLinden profile photo
  • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
  • Form complete conversion goal for a separate tactic was not met and was too high
  • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
No photo available

Screenshots

AdStage
Swoop

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swoop

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details