What users are saying about

AdStage

5 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

Yahoo! Advertising

11 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Yahoo! Advertising

It is well suited for using display advertising across wide range of Yahoo and Oath websites, and less appropriate for acquiring high search volume for limited reach.
Alexander Rodriguez profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
Yahoo! Advertising
Data Transfer
AdStage
9.0
Yahoo! Advertising
DSP integration
AdStage
9.0
Yahoo! Advertising

Ad Campaigns

AdStage
7.8
Yahoo! Advertising
Ad campaign creation
AdStage
8.0
Yahoo! Advertising
Ad deployment
AdStage
8.0
Yahoo! Advertising
Display advertising
AdStage
7.0
Yahoo! Advertising
Ad display and retargeting segmentation
AdStage
7.0
Yahoo! Advertising
Sequence targeting
AdStage
9.0
Yahoo! Advertising

Ad Reporting & Analytics

AdStage
7.8
Yahoo! Advertising
Ad dashboards
AdStage
9.0
Yahoo! Advertising
Ad performance reports
AdStage
9.0
Yahoo! Advertising
Ad conversion tracking
AdStage
9.0
Yahoo! Advertising
Ad attribution reporting
AdStage
6.0
Yahoo! Advertising
Cross-channel ad management
AdStage
8.0
Yahoo! Advertising
Ad forecasting and optimization
AdStage
6.0
Yahoo! Advertising

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
Alexander Rodriguez profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • The Gemini platform needs to be more selective when pulling reporting and offer data further back than 1 year of performance.
  • The Gemini user interface does not do well with displaying unique metrics (impression share results, competitor results, etc).
  • Yahoo! Native compatibility with Doubleclick Search needs to improve instead of using dummy keywords to pull in total front end metrics.
Alexander Rodriguez profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
Yahoo! Advertising typically offers the third largest pool of audience for search, but offers a much stronger reach of audience in their display networks with a stronger product in Native. We don’t solely just use one product, but nearly 8/10 of recommendations made include Yahoo! Advertising in some form.
Alexander Rodriguez profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
  • In B2B sector, Yahoo! advertising does not perform as well drive volume of sales due to niche user profile.
  • For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.
Alexander Rodriguez profile photo

Screenshots

AdStage
Yahoo! Advertising

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo! Advertising

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details