AdStage vs. Yahoo Native

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdStage
Score 8.7 out of 10
N/A
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API, for advertisers of all sizes.N/A
Yahoo Native
Score 6.8 out of 10
N/A
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.
$25
per month
Pricing
AdStageYahoo Native
Editions & Modules
No answers on this topic
Yahoo Gemini!
$25.00
per month
Offerings
Pricing Offerings
AdStageYahoo Native
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdStageYahoo Native
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdStage
6.5
3 Ratings
13% below category average
Yahoo Native
-
Ratings
Data Transfer7.03 Ratings00 Ratings
DSP integration6.02 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdStage
7.2
3 Ratings
8% below category average
Yahoo Native
-
Ratings
Ad campaign creation8.02 Ratings00 Ratings
Ad deployment7.02 Ratings00 Ratings
Display advertising8.02 Ratings00 Ratings
Ad display and retargeting segmentation7.02 Ratings00 Ratings
Sequence targeting6.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdStage
8.7
4 Ratings
11% above category average
Yahoo Native
-
Ratings
Ad dashboards9.04 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking9.04 Ratings00 Ratings
Ad attribution reporting9.03 Ratings00 Ratings
Cross-channel ad management9.04 Ratings00 Ratings
Ad forecasting and optimization8.03 Ratings00 Ratings
Best Alternatives
AdStageYahoo Native
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
AdSense
AdSense
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdStageYahoo Native
Likelihood to Recommend
9.0
(4 ratings)
5.0
(16 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
5.4
(3 ratings)
Support Rating
10.0
(1 ratings)
6.5
(6 ratings)
User Testimonials
AdStageYahoo Native
Likelihood to Recommend
AdStage
AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
Read full review
Yahoo (Verizon Media)
Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
Read full review
Pros
AdStage
  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Read full review
Yahoo (Verizon Media)
  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
Read full review
Cons
AdStage
  • More reporting options
  • More export options
  • Saved templates per user or oganization
Read full review
Yahoo (Verizon Media)
  • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
  • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
Read full review
Likelihood to Renew
AdStage
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Read full review
Yahoo (Verizon Media)
No answers on this topic
Usability
AdStage
No answers on this topic
Yahoo (Verizon Media)
One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
Read full review
Support Rating
AdStage
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Read full review
Yahoo (Verizon Media)
They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.
Read full review
Alternatives Considered
AdStage
AdStage has by far the best UI and custom functionality of any of the platforms we demoed
Read full review
Yahoo (Verizon Media)
Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
Read full review
Return on Investment
AdStage
  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
Read full review
Yahoo (Verizon Media)
  • It has created a more comprehensive understanding of the audience to whom a client is marketing.
  • It allows clients to target and reach audience members on all major search platforms.
  • It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
Read full review
ScreenShots

AdStage Screenshots

Screenshot of