Adstream vs. Iterable

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adstream
Score 7.3 out of 10
N/A
N/AN/A
Iterable
Score 8.6 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
Pricing
AdstreamIterable
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdstreamIterable
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
AdstreamIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adstream
-
Ratings
Iterable
8.0
58 Ratings
3% above category average
WYSIWYG email editor00 Ratings7.951 Ratings
Dynamic content00 Ratings8.453 Ratings
Ability to test dynamic content00 Ratings6.453 Ratings
A/B testing00 Ratings8.556 Ratings
Mobile optimization00 Ratings7.951 Ratings
Email deliverability reporting00 Ratings6.956 Ratings
List management00 Ratings9.257 Ratings
Triggered drip sequences00 Ratings8.851 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adstream
-
Ratings
Iterable
7.3
57 Ratings
3% below category average
Dashboards00 Ratings7.957 Ratings
Standard reports00 Ratings7.757 Ratings
Custom reports00 Ratings6.550 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adstream
-
Ratings
Iterable
7.0
55 Ratings
8% below category average
API00 Ratings8.051 Ratings
Role-based workflow & approvals00 Ratings6.646 Ratings
Customizability00 Ratings6.549 Ratings
Best Alternatives
AdstreamIterable
Small Businesses
Google AdMob
Google AdMob
Score 8.6 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdstreamIterable
Likelihood to Recommend
8.0
(2 ratings)
8.8
(59 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.3
(2 ratings)
Usability
-
(0 ratings)
9.1
(2 ratings)
Availability
-
(0 ratings)
8.9
(3 ratings)
Performance
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
9.1
(3 ratings)
Product Scalability
-
(0 ratings)
9.3
(3 ratings)
User Testimonials
AdstreamIterable
Likelihood to Recommend
Adstream
I have used Adstream for my publishing/editing company and I loved how it was able to reach different types of clients in different areas of life. To me, that is crucial because I am able to reach a broader audience which in turn helps me package my product differently for different clients.
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Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
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Pros
Adstream
  • Ease of use
  • Functionality
  • Communication and transparency
Read full review
Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
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Cons
Adstream
  • Adstream can do away with its price range and offer more affordable products.
  • There is nothing else I want to add because the service is great.
Read full review
Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
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Likelihood to Renew
Adstream
I personally am not involved in the decision to renew the product, but I had only positive experiences with the product and thus would recommend its use and renewal.
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Iterable
Extremely easy to use, deeply integrated into our infrastructure
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Usability
Adstream
No answers on this topic
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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Reliability and Availability
Adstream
No answers on this topic
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
Adstream
No answers on this topic
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
Adstream
No answers on this topic
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Alternatives Considered
Adstream
I love Adstream because it does a great job at streamlining its ads to different components and different industry providers unlike Apple iAds and Google AdMob. It also is very helpful for a new business like myself to reach different audiences and hopefully generate some revenue from these types of diversified ads.
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Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
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Scalability
Adstream
No answers on this topic
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
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Return on Investment
Adstream
  • Faster turnaround times for getting materials through the QA process and delivered to the networks
  • One-stop place for all involved to be able to see spots, and be in the loop with QA and delivery process
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Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
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ScreenShots

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms