Likelihood to Recommend I have used Adstream for my publishing/editing company and I loved how it was able to reach different types of clients in different areas of life. To me, that is crucial because I am able to reach a broader audience which in turn helps me package my product differently for different clients.
Read full review They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.
Read full review Pros Ease of use Functionality Communication and transparency Read full review Easy to use platfrom. You can set up QPS management system on your own. They have MoPub Analytics to get inventory stats. Their AM team is very supportive. Read full review Cons Adstream can do away with its price range and offer more affordable products. There is nothing else I want to add because the service is great. Read full review Not a lot of inventory in the EMEA region. Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos. Reporting tools not very advanced. You can't get a lot of granular details from the tool. Read full review Likelihood to Renew I personally am not involved in the decision to renew the product, but I had only positive experiences with the product and thus would recommend its use and renewal.
Read full review Usability MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
Read full review Support Rating MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
Read full review Alternatives Considered I love Adstream because it does a great job at streamlining its ads to different components and different industry providers unlike Apple iAds and
Google AdMob . It also is very helpful for a new business like myself to reach different audiences and hopefully generate some revenue from these types of diversified ads.
Read full review We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.
Read full review Return on Investment Faster turnaround times for getting materials through the QA process and delivered to the networks One-stop place for all involved to be able to see spots, and be in the loop with QA and delivery process Read full review CPMs are very low compared to other mediation partners which has caused a negative impact on our revenue Read full review ScreenShots