Adstream vs Tout

• Ease of use
• Functionality
• Communication and transparency

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• Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
• Connect our email and CRM to log email activities onto Leads and Contacts.
• Keep users inside of our email system instead of copying and pasting email templates from multiple places.

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• It would be good if ISCI codes were automatically created based on pre-defined variables

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• Slows down your system. When we removed all other tools from our workflow, Tout kept our computers running extremely slowly. This created a net neutral impact on productivity.
• Buggy interface. Sometimes activities didn't fully log in Salesforce, and the calendar system wasn't easy to use.
• Templates were hard to standardize formatting. Our reps needed to re-format every email when they set up a template.

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• Faster turnaround times for getting materials through the QA process and delivered to the networks
• One-stop place for all involved to be able to see spots, and be in the loop with QA and delivery process

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• Positive: reps can stay inside of their email instead of unproductively navigating between multiple applications when contacting a lead.
• Negative: the slowness of the app, and the bugginess, decreases productivity to create a new neutral impact.

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