Likelihood to Recommend I have used Adstream for my publishing/editing company and I loved how it was able to reach different types of clients in different areas of life. To me, that is crucial because I am able to reach a broader audience which in turn helps me package my product differently for different clients.
Read full review Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
Read full review Pros Ease of use Functionality Communication and transparency Read full review Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing. Provides unique ways to differentiate advertisers in top positions on search results pages. Creates unique tactics to utilize on display networks (carousel and video takeovers). Read full review Cons Adstream can do away with its price range and offer more affordable products. There is nothing else I want to add because the service is great. Read full review No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services. Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google. Read full review Likelihood to Renew I personally am not involved in the decision to renew the product, but I had only positive experiences with the product and thus would recommend its use and renewal.
Read full review Usability One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
Read full review Support Rating They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.
Read full review Alternatives Considered I love Adstream because it does a great job at streamlining its ads to different components and different industry providers unlike Apple iAds and
Google AdMob . It also is very helpful for a new business like myself to reach different audiences and hopefully generate some revenue from these types of diversified ads.
Read full review Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
Read full review Return on Investment Faster turnaround times for getting materials through the QA process and delivered to the networks One-stop place for all involved to be able to see spots, and be in the loop with QA and delivery process Read full review It has created a more comprehensive understanding of the audience to whom a client is marketing. It allows clients to target and reach audience members on all major search platforms. It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals. Read full review ScreenShots