What users are saying about

Adstream

2 Ratings

Yahoo Gemini

12 Ratings

Adstream

2 Ratings
Score 5 out of 101

Yahoo Gemini

12 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adstream

It's best when dealing with several clients, products, and creative materials. When dealing with a high volume of creative materials to be trafficked to several different networks, I'd recommend Adstream.
Jorge Amador, M.S. profile photo

Yahoo Gemini

Using Gemini alone means you miss out on users not on Yahoo or its partner networks and that's a lot of folks. I mean, Google AdWords is #1 for a reason. It is best to use Gemini with AdWords. The best part is you are able to export your AdWords campaigns directly into Gemini. Super nifty! However, if you have a small budget and AdWords is cost prohibitive, then by all means use Gemini - you can run a moderate two-week campaign for $500 in Gemini, while that will get you a day and a half in AdWords.
Toni Reifsteck profile photo

Pros

  • Ease of use
  • Functionality
  • Communication and transparency
Jorge Amador, M.S. profile photo
  • The ability to sync campaigns from other digital platforms such as Adwords makes set-up and management much easier and quicker.
  • The interface is very familiar to those who may have worked in other disciplines such as Paid Search and it is very easy to navigate and also there is a wealth of information on how to create and deploy ads effectively.
  • Being able to apply ads across different formats such Search and Native from one platform and compare performance is a powerful solution and improves the overall reach making the time investment worthwhile.
No photo available

Cons

  • It would be good if ISCI codes were automatically created based on pre-defined variables
Jorge Amador, M.S. profile photo
  • There was an initial struggle to get started with certain billing options not being initially available (credit card only) and that providied further issues with perfectly common and standard credit cards being declined and then help not being particularly forthcoming and that assistance not being based in the same time-zone (UK)
  • There would be problems with getting reach in certain campaigns with little insight as to what might be causing the issue and the diagnosis tools sometimes leaving a bit to be desired. There is a lack of audience insights/targeting which probably causes this issue.
  • Some image sizes/types that were said to be available for Native advertising seemingly were not properly supported or would sometimes not display correctly when uploaded, there was not much information or explanation as to why this was the case.
No photo available

Likelihood to Renew

Adstream9.0
Based on 1 answer
I personally am not involved in the decision to renew the product, but I had only positive experiences with the product and thus would recommend its use and renewal.
Jorge Amador, M.S. profile photo
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Alternatives Considered

I haven't used other products that are similar to Adstream.
Jorge Amador, M.S. profile photo
Both Taboola and Yahoo Gemini were used in the organization, but the general client relationship with Taboola was much stronger in the UK and allowed for more constant investment rather than being seen as an 'experimental channel' as Yahoo Gemini was.
No photo available

Return on Investment

  • Faster turnaround times for getting materials through the QA process and delivered to the networks
  • One-stop place for all involved to be able to see spots, and be in the loop with QA and delivery process
Jorge Amador, M.S. profile photo
  • ROI was positive overall and outperformed some existing channels, it was very strong in particularly high competition markets in the UK.
  • Traffic is lower generally than other digital marketing solutions so it makes less difference to the ROI of every large company, but smaller, more agile operations can certainly benefit.
  • Some campaigns seemed to have very poor ROI, but with less insights available it's hard to take action beyond de-activating rather than going through standard optimisation paths.
No photo available

Pricing Details

Adstream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo Gemini

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details