What users are saying about
2 Ratings
13 Ratings
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Score 5 out of 101
13 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Adstream

It's best when dealing with several clients, products, and creative materials. When dealing with a high volume of creative materials to be trafficked to several different networks, I'd recommend Adstream.
Jorge Amador, M.S. profile photo

Yahoo Gemini

Gemini is well suited to round out any PPC search campaign. It lags in audience size (compares to Google and Bing), but has respectable targeting abilities. Campaign design and launch are similar to other platforms and rely primarily on specific and broad matching terms.
Leah Jakaitis profile photo

Pros

  • Ease of use
  • Functionality
  • Communication and transparency
Jorge Amador, M.S. profile photo
  • Low Spend: Our Search and Display spend has all Adwords. As many digital marketers know, Adwords is effective, yet expensive. I did some research and found out that Gemini and Yahoo Network is terribly underrated. The upside? We have been able to get moderate results using 5% of our Adwords spend. That's a drop in the bucket. The best part is that I have not seen a need to increase the spend because bids are ridiculously low.
  • Higher Conversion Rates: I believe Gemini’s users are very intent driven hence a smaller population is able to drive high conversion rates.
  • Platform: it is so streamlined and easier to use compared to Adwords. Yes, it lacks a lot of bells and whistles but with 5% spend, I don't really need it. Also, creatives are easier to put together. There are basic requirements like text length and minimum image dimensions but you can edit in the platform. Adwords on the other hand has a very rigid dimension requirement. It discourages using your own creatives. I find myself crossing my fingers and hoping the ads look okay.
Toni Reifsteck profile photo

Cons

  • It would be good if ISCI codes were automatically created based on pre-defined variables
Jorge Amador, M.S. profile photo
  • Reporting: Not a lot of information with analytics.
  • Billing: There is no invoice or receipt. Your credit card is charged using thresholds. For instance, if your threshold is $250, your card is pre-charged $250 before your ads run. So if you have a $5000 budget, that means your card is charged 20 times! I hope this changes. It make cost center reconciliation super stressful.
Toni Reifsteck profile photo

Likelihood to Renew

Adstream9.0
Based on 1 answer
I personally am not involved in the decision to renew the product, but I had only positive experiences with the product and thus would recommend its use and renewal.
Jorge Amador, M.S. profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I haven't used other products that are similar to Adstream.
Jorge Amador, M.S. profile photo
Undoubtedly AdWords ranks higher overall. Yahoo Gemini is a distant second. Bing has been a disappointment but I have not given up on it.
Toni Reifsteck profile photo

Return on Investment

  • Faster turnaround times for getting materials through the QA process and delivered to the networks
  • One-stop place for all involved to be able to see spots, and be in the loop with QA and delivery process
Jorge Amador, M.S. profile photo
  • I have only been using Gemini for about a year so I can only speak for the results obtained in that time frame. Overall impact on KPIs has been positive. On overall business objectives, I am yet to determine if this is significant enough to do a major shift in tactics.
Toni Reifsteck profile photo

Pricing Details

Adstream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo Gemini

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details