Google Marketing Platform vs. Yahoo DSP
Google Marketing Platform vs. Yahoo DSP
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
Google Marketing Platform | Yahoo DSP | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Yahoo DSP | |
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Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | Yahoo DSP | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Adobe Advertising Cloud Score 8.8 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.0 out of 10 | The Trade Desk Score 8.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.8 out of 10 | Adobe Advertising Cloud Score 8.8 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Yahoo DSP | |
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Likelihood to Recommend | 7.4 (44 ratings) | 7.4 (10 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Yahoo DSP | |
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Likelihood to Recommend | Google | Yahoo (Verizon Media) |
Pros | Google | Yahoo (Verizon Media) |
Cons | Google | Yahoo (Verizon Media) |
Likelihood to Renew | Google | Yahoo (Verizon Media) No answers on this topic |
Usability | Google | Yahoo (Verizon Media) No answers on this topic |
Support Rating | Google | Yahoo (Verizon Media) No answers on this topic |
Implementation Rating | Google | Yahoo (Verizon Media) No answers on this topic |
Alternatives Considered | Google | Yahoo (Verizon Media) |
Return on Investment | Google | Yahoo (Verizon Media) |
ScreenShots |