What users are saying about

ADTECH

10 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

Facebook for Business

344 Ratings
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
No photo available

Facebook for Business

Facebook for Business is great for creating and distributing content that is strictly promotional. It's also great for keeping track of your followings' demographic information, as doing so on your own platform is time-consuming and leaves you open to User Privacy risks.I don't like the way Facebook works for distributing non-promotional content. If we make an inspirational video that is soliciting no purchase whatsoever--it's simply good, free content that serves the viewer--Facebook wants our company to pay a price to get the video shown to more people. Compare this to, say, YouTube, where WE are paid for creating good content for our viewers. I strongly dislike the way Facebook for Business is built around paying FB to show your content to people, especially people who've already Liked your page and tacitly expressed "I like receiving content from this organization."
Brock Ross profile photo

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Facebook for Business
Data Transfer
ADTECH
8.0
Facebook for Business

Ad Campaigns

ADTECH
9.4
Facebook for Business
Ad campaign creation
ADTECH
10.0
Facebook for Business
Ad deployment
ADTECH
9.0
Facebook for Business
Display advertising
ADTECH
10.0
Facebook for Business
Ad display and retargeting segmentation
ADTECH
9.0
Facebook for Business
Sequence targeting
ADTECH
9.0
Facebook for Business

Ad Reporting & Analytics

ADTECH
8.0
Facebook for Business
Ad dashboards
ADTECH
8.0
Facebook for Business
Ad performance reports
ADTECH
8.0
Facebook for Business
Ad conversion tracking
ADTECH
7.0
Facebook for Business
Ad attribution reporting
ADTECH
9.0
Facebook for Business
Cross-channel ad management
ADTECH
8.0
Facebook for Business
Ad forecasting and optimization
ADTECH
8.0
Facebook for Business

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
No photo available
  • Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product.
  • A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each.
  • Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.
Brock Ross profile photo

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
No photo available
  • Facebook ads control center can be quite complicated, could be simplified.
  • Quite difficult to copy an ad without having to do it all over again.
  • It can get expensive to run ads for long periods of time.
Susie Gasparovic MBA profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Facebook for Business10.0
Based on 4 answers
Because Facebook for Business is free. There is no renewal. Maybe I should have put a ZERO because you can't really renew your Facebook for Business account. I put 10 because it is a no-brainer to use. I would recommend it to other people. Actually I do recommend it to other people
Andy Ryan profile photo

Usability

No score
No answers yet
No answers on this topic
Facebook for Business6.4
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

No score
No answers yet
No answers on this topic
Facebook for Business7.9
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Implementation

No score
No answers yet
No answers on this topic
Facebook for Business7.3
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available
They're two different beasts. Pinterest is good for people sharing pictures to each other allowing interested parties to buy our products right from the pictures themselves. Facebook for Business allows us to have an actual storefront right on Facebook which give us and the public more options for exposure, feedback, and socializing.
John Tribolet profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available
  • Some campaigns do better than others, depending on our usage.
  • Facebook for Business has gained us exposure we wouldn't otherwise have gotten.
  • We would use it more if the cost was less.
John Tribolet profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details