What users are saying about
10 Ratings

Facebook for Business

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365 Ratings
10 Ratings
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Score 6.2 out of 101

Facebook for Business

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365 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Facebook for Business

I think it is essential that every small and large business have a Facebook page. Although Facebook is more suited for businesses that cater to lifestyle, beauty, fashion, hobbies, etc., it can still be used by larger companies that provide industry knowledge and services. The most essential part of using Facebook as a business is remaining consistent in your message, branding, and posting. If a company cannot do that, then Facebook certainly isn't going to do the work for you.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Facebook for Business
Data Transfer
ADTECH
8.0
Facebook for Business

Ad Campaigns

ADTECH
9.4
Facebook for Business
Ad campaign creation
ADTECH
10.0
Facebook for Business
Ad deployment
ADTECH
9.0
Facebook for Business
Display advertising
ADTECH
10.0
Facebook for Business
Ad display and retargeting segmentation
ADTECH
9.0
Facebook for Business
Sequence targeting
ADTECH
9.0
Facebook for Business

Ad Reporting & Analytics

ADTECH
8.0
Facebook for Business
Ad dashboards
ADTECH
8.0
Facebook for Business
Ad performance reports
ADTECH
8.0
Facebook for Business
Ad conversion tracking
ADTECH
7.0
Facebook for Business
Ad attribution reporting
ADTECH
9.0
Facebook for Business
Cross-channel ad management
ADTECH
8.0
Facebook for Business
Ad forecasting and optimization
ADTECH
8.0
Facebook for Business

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Delivering news to existing readers: Facebook remains the biggest source for social media according to our Google Analytics. We have significant loyal readers on our Facebook page, which we manage with Facebook for Business.
  • Reaching out new reader base: We are growing as an online media platform and now have significantly more content compared to our newspaper. If our print readers are mainly businesspeople with more mature age, with Facebook for Business we can reach new and younger readers through ads.
  • Promoting the right content to the right people: As stated above, we have a lot of contents that are varying in its nature. We understand that every reader has their own preference, and Facebook for Business helps us target the right readers.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • The most recent ad manager update leaves something to be desired. The process is a bit clunky and only seems to work in a Firefox browser.
  • It's a bit cumbersome to drill down to all the accounts managed. Rather than being able to simply select the page you want to manage, you have to click the page, then go back to the business manager, then be led to the page again. It's a fiddly process.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Facebook for Business9.0
Based on 5 answers
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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Usability

No score
No answers yet
No answers on this topic
Facebook for Business6.2
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
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Support

No score
No answers yet
No answers on this topic
Facebook for Business7.8
Based on 3 answers
I've had good experiences once I actually connect with a representative, but the initial ticketing process is very slow. I don't have status updates on where my support requests are in the queue, either.
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Implementation

No score
No answers yet
No answers on this topic
Facebook for Business7.3
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Facebook for business stacks up against them because it has the furthest reaching arms that include people from every walk of life, and every generation of people. It has the ability to gain the most attraction the fastest. The capabilities of the data analytics is truly remarkable. And the varying options for pricing on publishing ads can be customized to work virtually any budget. Also, it has the most extensive training videos that make it easy to learn how to use the site to the fullest capabilities.
Natasha Thompson profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • prior to beginning the facebook business page RFQ's came in to the office at an average of 7 per week, following the development of the facebook page average grew to 35 per week.
  • Sales nearly doubled in less than 18 months, and again doubled in the next year
  • International distribution sales relationship were formed due to the product demos on Facebook
  • We increased revenue so much that the company allowed us the funding to redesign the website, redevelop the product to upgrade many key features, begin the branding of all our materials for shipping, and tech documents, youtube channel etc...
Natasha Thompson profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details