What users are saying about
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
396 Ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.4 out of 101

Facebook for Business

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
396 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
No photo available

Facebook for Business

The ROI may not be worth it for some small businesses. Cost of conversion through this means of advertising can get pricey. Facebook for Business seems better suited to large companies or recognizable brands. If your trying to work your way up Google rankings, Facebook for Business might be a good way to help with those efforts. Increased visibility, engagement, and fresh content are all winners for increasing your search rank. If your customers don't use Facebook, don't waste your money there. For example, I just can't see myself engaging in a funeral home ad or with a bail bondsman.
No photo available

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Facebook for Business
Data Transfer
ADTECH
8.0
Facebook for Business

Ad Campaigns

ADTECH
9.4
Facebook for Business
Ad campaign creation
ADTECH
10.0
Facebook for Business
Ad deployment
ADTECH
9.0
Facebook for Business
Display advertising
ADTECH
10.0
Facebook for Business
Ad display and retargeting segmentation
ADTECH
9.0
Facebook for Business
Sequence targeting
ADTECH
9.0
Facebook for Business

Ad Reporting & Analytics

ADTECH
8.0
Facebook for Business
Ad dashboards
ADTECH
8.0
Facebook for Business
Ad performance reports
ADTECH
8.0
Facebook for Business
Ad conversion tracking
ADTECH
7.0
Facebook for Business
Ad attribution reporting
ADTECH
9.0
Facebook for Business
Cross-channel ad management
ADTECH
8.0
Facebook for Business
Ad forecasting and optimization
ADTECH
8.0
Facebook for Business

Pros

ADTECH

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
No photo available

Facebook for Business

  • Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product.
  • A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each.
  • Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.
Brock Ross profile photo

Cons

ADTECH

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
No photo available

Facebook for Business

  • Facebook ads control center can be quite complicated, could be simplified.
  • Quite difficult to copy an ad without having to do it all over again.
  • It can get expensive to run ads for long periods of time.
Susie Gasparovic MBA profile photo

Likelihood to Renew

ADTECH

No score
No answers yet
No answers on this topic

Facebook for Business

Facebook for Business 8.8
Based on 5 answers
because simply put.....it works!
Natasha Thompson profile photo

Usability

ADTECH

No score
No answers yet
No answers on this topic

Facebook for Business

Facebook for Business 5.8
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

ADTECH

No score
No answers yet
No answers on this topic

Facebook for Business

Facebook for Business 7.6
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Implementation

ADTECH

No score
No answers yet
No answers on this topic

Facebook for Business

Facebook for Business 7.0
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

ADTECH

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available

Facebook for Business

We have used both Twitter ads and LinkedIn ads as well, but we have seen the most results with Facebook for Business
Destiny Brassfield profile photo

Return on Investment

ADTECH

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available

Facebook for Business

  • We use Facebook ads a lot in our digital marketing strategy and it helps us get more people interested in our fashion products and buy them.
  • It also helps us a lot in terms of saving time, as it has improved the campaign creation, audiences, and other commonly used features a lot.
  • Reporting feature also helps me save a lot of time, as I was doing all that manually before, but now I get the job done much faster and better.
No photo available

Pricing Details

ADTECH

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Facebook for Business

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison