ADTECH

10 Ratings
Score 6.2 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Google Marketing Platform (formerly DoubleClick)

I'd recommend it 100%, there is Google support if any help is needed, there are tutorials and certificate for the ones, who want to become experts and use the platform to its highest potential. Smart bidding strategies really improve account performance. Data attribution tracking has changed the game for search specifically entirely. Having Double Click on all channels allows tracking overall performance, so it's best suited for big companies, where there are different channels involved. It's less appropriate for small companies, who don't really have much to spend and only have 1 account on AdWords, since they could simply use AdWords features to manage it.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.5
DSP integration
ADTECH
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

ADTECH
9.4
Google Marketing Platform (formerly DoubleClick)
8.4
Ad campaign creation
ADTECH
10.0
Google Marketing Platform (formerly DoubleClick)
8.4
Ad deployment
ADTECH
9.0
Google Marketing Platform (formerly DoubleClick)
8.5
Display advertising
ADTECH
10.0
Google Marketing Platform (formerly DoubleClick)
8.4
Ad display and retargeting segmentation
ADTECH
9.0
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
ADTECH
9.0
Google Marketing Platform (formerly DoubleClick)
8.9

Ad Reporting & Analytics

ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.3
Ad dashboards
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.0
Ad performance reports
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.5
Ad conversion tracking
ADTECH
7.0
Google Marketing Platform (formerly DoubleClick)
9.3
Ad attribution reporting
ADTECH
9.0
Google Marketing Platform (formerly DoubleClick)
8.3
Cross-channel ad management
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
7.7
Ad forecasting and optimization
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.1

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Bid strategies based on a variety of goals for automated bidding.
  • Bid rules to automate bidding for lower volume campaigns.
  • Centralized reporting with all engines available in one UI.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • Recently Doubleclick changed the process for adding new publishers so that we now have to send their team an email with details about the publisher to be added to their database and system. While they are usually able to set things up quickly, within 24 hours, it still can create delays--especially when you're on a tight timeline.
  • Support is one of the challenges with Doubleclick. As a smaller agency, we do not have a dedicated support team and have to submit questions via email. Usually response time is decent--within 2-4 hours, but there is no telephone support for high priority issues.
  • One area we've run into trouble with before is that the system does not allow Click Tracker ad tags to be completely turned off. Full Flash ad tags can have a hard cut-off, but not for Click Trackers. As a result, we've occasionally incurred ad serving costs for placements and campaigns after they have ended and should no longer be running.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
I was quite satisfied with DoubleClick, so I will gladly renew it, if I need it again.
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Usability

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
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Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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I believe that DoubeClick is the best third-party ad server that I've used in the trafficking space. Although I did have a few years of experience using Flashtalking and Atlas, I'd prefer DCM. In my opinion the custom conversion and attribution models in DCM allow you to provide more granular media metrics in reporting
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Most clients that we use DCM for don't have a direct ROI we can use as a basis for as that is internal data. When measuring if the platform makes sense I think you have to look at media display dollars spent and if you want to ensure that client their dollars are being tracked and monitored accurately.
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details