10 Ratings
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Score 6.2 out of 101
146 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
ADTECH
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

ADTECH
9.4
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
ADTECH
10.0
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
ADTECH
9.0
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
ADTECH
10.0
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
ADTECH
9.0
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
ADTECH
9.0
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
ADTECH
7.0
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
ADTECH
9.0
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
ADTECH
8.0
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Setting up tracking URLs is very easy and it also helps us identify if any errors have occurred with it. This allows us track all types of conversions to the most granular level.
  • Accessing all accounts from Double Click significantly reduces the hours we spend on reporting. Any level of detail could be easily pulled out from the reporting tab.
  • A very big strength of Double Click is that it's integrated with other publishers, too, besides AdWords.
  • Automated bidding is available.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • A lot of bugs, setting up ads doesn't work sometimes.
  • Some tracking options aren't available.
  • Updating an ad is a long and tedious process.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
We plan to continue to use Doubleclick because it makes it easy to handle our standard ad serving needs while providing capabilities for HTML5 creative and conversions that we know will be increasingly necessary for our work. They are regularly working to improve the user interface and we believe in Google's long-term investment and support of this product.
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Usability

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
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Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Trade Desk has more partner integrations and is not biased towards Google products. They allow bid factoring and generally have more ways to allow you to optimize a campaign. Having said that, Doubleclick allows for a much smoother set up process and it is a huge benefit to have all data in one platform
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • It is a huge benefit that Doubleclick allows for video, display, and mobile in one platform. This increases efficiency.
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details