10 Ratings
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Score 6.4 out of 101
26 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo is great for more complex accounts, specifically with clonability and bid algorithm. Competitors are still consistently better with reporting, education/support, and interface technology.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.6
Data Transfer
ADTECH
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.9
DSP integration
ADTECH
Kenshoo (formerly Kenshoo Infinity Suite)
5.3

Ad Campaigns

ADTECH
9.4
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Ad campaign creation
ADTECH
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.5
Ad deployment
ADTECH
9.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.4
Display advertising
ADTECH
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Ad display and retargeting segmentation
ADTECH
9.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Sequence targeting
ADTECH
9.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.1

Ad Reporting & Analytics

ADTECH
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad dashboards
ADTECH
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad performance reports
ADTECH
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
7.2
Ad conversion tracking
ADTECH
7.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.5
Ad attribution reporting
ADTECH
9.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.7
Cross-channel ad management
ADTECH
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
8.7
Ad forecasting and optimization
ADTECH
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.5

Pros

ADTECH

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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Kenshoo (formerly Kenshoo Infinity Suite)

  • Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
  • Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
  • Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.
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Cons

ADTECH

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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Kenshoo (formerly Kenshoo Infinity Suite)

  • Can be slow.
  • Layout not as clear as traditional engines.
  • DoubleClick offers easier integration with [search] engines.
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Likelihood to Renew

ADTECH

No score
No answers yet
No answers on this topic

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo (formerly Kenshoo Infinity Suite) 7.8
Based on 3 answers
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere
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Alternatives Considered

ADTECH

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Kenshoo (formerly Kenshoo Infinity Suite)

I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class.
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Return on Investment

ADTECH

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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Kenshoo (formerly Kenshoo Infinity Suite)

  • Ability to manage multiple external campaigns from one source has saved time.
  • Reports are easier to generate for many campaigns in different [search] engines.
  • Fee is lower than some competitors.
Eamonn Kelly profile photo

Pricing Details

ADTECH

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Kenshoo (formerly Kenshoo Infinity Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

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