Skai vs. Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Skai
Score 8.8 out of 10
N/A
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Yahoo DSP
Score 6.6 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
SkaiYahoo DSP
Editions & Modules
Kenshoo
$10,000
Starting Price
No answers on this topic
Offerings
Pricing Offerings
SkaiYahoo DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Features
SkaiYahoo DSP
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Skai
7.1
10 Ratings
4% below category average
Yahoo DSP
-
Ratings
Data Transfer8.510 Ratings00 Ratings
DSP integration5.75 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Skai
6.1
11 Ratings
25% below category average
Yahoo DSP
-
Ratings
Ad campaign creation7.611 Ratings00 Ratings
Ad deployment7.611 Ratings00 Ratings
Display advertising4.310 Ratings00 Ratings
Ad display and retargeting segmentation4.810 Ratings00 Ratings
Sequence targeting6.39 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Skai
7.3
12 Ratings
6% below category average
Yahoo DSP
-
Ratings
Ad dashboards7.612 Ratings00 Ratings
Ad performance reports9.812 Ratings00 Ratings
Ad conversion tracking6.712 Ratings00 Ratings
Ad attribution reporting7.611 Ratings00 Ratings
Cross-channel ad management5.810 Ratings00 Ratings
Ad forecasting and optimization6.211 Ratings00 Ratings
Best Alternatives
SkaiYahoo DSP
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SkaiYahoo DSP
Likelihood to Recommend
9.2
(17 ratings)
7.4
(10 ratings)
Likelihood to Renew
7.8
(3 ratings)
-
(0 ratings)
Usability
9.5
(2 ratings)
-
(0 ratings)
Availability
3.6
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
User Testimonials
SkaiYahoo DSP
Likelihood to Recommend
Skai
Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Yahoo (Verizon Media)
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
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Pros
Skai
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
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Yahoo (Verizon Media)
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Read full review
Cons
Skai
  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Yahoo (Verizon Media)
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
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Likelihood to Renew
Skai
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
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Yahoo (Verizon Media)
No answers on this topic
Usability
Skai
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
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Yahoo (Verizon Media)
No answers on this topic
Support Rating
Skai
Very responsive and bring fast answers for problems
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Yahoo (Verizon Media)
No answers on this topic
Alternatives Considered
Skai
I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
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Yahoo (Verizon Media)
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
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Return on Investment
Skai
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
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Yahoo (Verizon Media)
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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ScreenShots