What users are saying about

ADTECH

10 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

Kenshoo Infinity Suite

26 Ratings
Score 7.1 out of 101

Add comparison

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
No photo available

Kenshoo Infinity Suite

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
No photo available

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Kenshoo Infinity Suite
6.0
Data Transfer
ADTECH
8.0
Kenshoo Infinity Suite
6.4
DSP integration
ADTECH
Kenshoo Infinity Suite
5.6

Ad Campaigns

ADTECH
9.4
Kenshoo Infinity Suite
5.6
Ad campaign creation
ADTECH
10.0
Kenshoo Infinity Suite
5.8
Ad deployment
ADTECH
9.0
Kenshoo Infinity Suite
5.7
Display advertising
ADTECH
10.0
Kenshoo Infinity Suite
5.5
Ad display and retargeting segmentation
ADTECH
9.0
Kenshoo Infinity Suite
5.5
Sequence targeting
ADTECH
9.0
Kenshoo Infinity Suite
5.2

Ad Reporting & Analytics

ADTECH
8.0
Kenshoo Infinity Suite
7.2
Ad dashboards
ADTECH
8.0
Kenshoo Infinity Suite
6.8
Ad performance reports
ADTECH
8.0
Kenshoo Infinity Suite
6.9
Ad conversion tracking
ADTECH
7.0
Kenshoo Infinity Suite
6.7
Ad attribution reporting
ADTECH
9.0
Kenshoo Infinity Suite
7.2
Cross-channel ad management
ADTECH
8.0
Kenshoo Infinity Suite
8.5
Ad forecasting and optimization
ADTECH
8.0
Kenshoo Infinity Suite
7.3

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
No photo available
  • Decent bidding algorithm
  • Ability to clone campaigns for testing or across engines
No photo available

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
No photo available
  • Syncing - I have had many issues where syncs would time out, or not show that changes were posted to Facebook.
  • Library - if there was a library for targeting settings that could be saved and easily accessed and input into new campaigns, that would be very helpful.
  • Updates - seemingly basic tools that a social management platform should have often taken a long time to be released.
Jonathan Warner profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Kenshoo Infinity Suite7.8
Based on 3 answers
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere
No photo available

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the logical choice for managing multiple brands across one platform.
Eamonn Kelly profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available
  • Ability to manage multiple external campaigns from one source has saved time.
  • Reports are easier to generate for many campaigns in different [search] engines.
  • Fee is lower than some competitors.
Eamonn Kelly profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details