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10 Ratings
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Score 6.2 out of 101
62 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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LinkedIn Lead Accelerator

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
LinkedIn Lead Accelerator
7.0
Data Transfer
ADTECH
8.0
LinkedIn Lead Accelerator
7.0
DSP integration
ADTECH
LinkedIn Lead Accelerator
7.0

Ad Campaigns

ADTECH
9.4
LinkedIn Lead Accelerator
8.7
Ad campaign creation
ADTECH
10.0
LinkedIn Lead Accelerator
8.3
Ad deployment
ADTECH
9.0
LinkedIn Lead Accelerator
7.7
Display advertising
ADTECH
10.0
LinkedIn Lead Accelerator
8.3
Ad display and retargeting segmentation
ADTECH
9.0
LinkedIn Lead Accelerator
10.0
Sequence targeting
ADTECH
9.0
LinkedIn Lead Accelerator
9.0

Ad Reporting & Analytics

ADTECH
8.0
LinkedIn Lead Accelerator
6.9
Ad dashboards
ADTECH
8.0
LinkedIn Lead Accelerator
6.7
Ad performance reports
ADTECH
8.0
LinkedIn Lead Accelerator
7.3
Ad conversion tracking
ADTECH
7.0
LinkedIn Lead Accelerator
7.0
Ad attribution reporting
ADTECH
9.0
LinkedIn Lead Accelerator
7.0
Cross-channel ad management
ADTECH
8.0
LinkedIn Lead Accelerator
7.0
Ad forecasting and optimization
ADTECH
8.0
LinkedIn Lead Accelerator
6.3

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
  • It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
  • I like that it works, the tool really helps you to generate leads.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • More ad variations (e.g. HTML5 vs. SWF)
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Likelihood to Renew

No score
No answers yet
No answers on this topic
LinkedIn Lead Accelerator9.5
Based on 3 answers
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Chris Robison profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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As I described above, LinkedIn Lead Accelerator does a much better job on professional targeting. Neither Twitter Ads nor AdWords offers such a good segmentation when it comes to particular industry, company type, job position or level of job experience. We are still using Twitter Ads and AdWords to run campaigns there, but LinkedIn Lead Accelerator works much better to target professionals.
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

LinkedIn Lead Accelerator

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details