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10 Ratings
13 Ratings
10 Ratings
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Score 6.2 out of 101
13 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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TerminalOne OS

TerminalOne is a really good tool for all our digital media marketing campaigns and for any performance campaigns in general, with a real grip of what is the main drive to performance. It is easy to develop and plug new tools to make sure all is working well. It is difficult to get into with no knowledge of computing programs but it is easy to bridge that gap.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
TerminalOne OS
8.2
Data Transfer
ADTECH
8.0
TerminalOne OS
6.6
DSP integration
ADTECH
TerminalOne OS
9.7

Ad Campaigns

ADTECH
9.4
TerminalOne OS
Ad campaign creation
ADTECH
10.0
TerminalOne OS
Ad deployment
ADTECH
9.0
TerminalOne OS
Display advertising
ADTECH
10.0
TerminalOne OS
Ad display and retargeting segmentation
ADTECH
9.0
TerminalOne OS
Sequence targeting
ADTECH
9.0
TerminalOne OS

Ad Reporting & Analytics

ADTECH
8.0
TerminalOne OS
Ad dashboards
ADTECH
8.0
TerminalOne OS
Ad performance reports
ADTECH
8.0
TerminalOne OS
Ad conversion tracking
ADTECH
7.0
TerminalOne OS
Ad attribution reporting
ADTECH
9.0
TerminalOne OS
Cross-channel ad management
ADTECH
8.0
TerminalOne OS
Ad forecasting and optimization
ADTECH
8.0
TerminalOne OS

Data Collection

ADTECH
TerminalOne OS
7.2
Collection of first-party data
ADTECH
TerminalOne OS
8.5
Collection of third-party data
ADTECH
TerminalOne OS
5.6
Access to Third-party Data Providers
ADTECH
TerminalOne OS
7.5

Data Classification

ADTECH
TerminalOne OS
5.6
Audience taxonomy
ADTECH
TerminalOne OS
6.3
Tag Management
ADTECH
TerminalOne OS
7.4
Data Analysis Dashboard
ADTECH
TerminalOne OS
3.2

DMP Analytics

ADTECH
TerminalOne OS
7.5
Campaign Analytics
ADTECH
TerminalOne OS
7.7
Audience Analytics
ADTECH
TerminalOne OS
7.2

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Managing Bids - This is great if you want to take your program by the horns and fully control it.
  • Level of Detail - MediaMath goes into the nitty-gritty of bidding and segmentation to allow you to customize to your hearts' content.
  • Customer Service - The support team at MediaMath (at the time that I used it - 2012-2013) was fast, concise, and super helpful in understanding what my problems were, in addition to providing suggestions on how to manage the program even better.
Christian Schwindle profile photo

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • MediaMath was pricy for what it is.
  • MediaMath is only one part of the tool - You still need an ad server, such as Mediaplex, to serve the ads on.
  • There are bigger players in the game now, such as Conversant, ValueClick, DoubleClick, etc that have a larger reach.
Christian Schwindle profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
TerminalOne OS7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available
Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.
Omar MAES profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available
  • MediaMath provided us with a decent ROI (if I recall correctly, somewhere between $2-$5 for our holiday time period).
  • Because we were using too many vendors, MediaMath was just another step in the process and slowed us down from getting actionable items out the door quickly. The setup process for a new campaign is not easy or simple.
  • MediaMath helped us grow our new-to-file base significantly, which helped us in the long run.
Christian Schwindle profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details