What users are saying about
11 Ratings
13 Ratings
11 Ratings
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Score 7.2 out of 101
13 Ratings
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Score 7.3 out of 101

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
No photo available

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey profile photo

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
TerminalOne OS
9.2
Data Transfer
ADTECH
8.0
TerminalOne OS
8.5
DSP integration
ADTECH
TerminalOne OS
9.8

Ad Campaigns

ADTECH
9.4
TerminalOne OS
Ad campaign creation
ADTECH
10.0
TerminalOne OS
Ad deployment
ADTECH
9.0
TerminalOne OS
Display advertising
ADTECH
10.0
TerminalOne OS
Ad display and retargeting segmentation
ADTECH
9.0
TerminalOne OS
Sequence targeting
ADTECH
9.0
TerminalOne OS

Ad Reporting & Analytics

ADTECH
8.0
TerminalOne OS
Ad dashboards
ADTECH
8.0
TerminalOne OS
Ad performance reports
ADTECH
8.0
TerminalOne OS
Ad conversion tracking
ADTECH
7.0
TerminalOne OS
Ad attribution reporting
ADTECH
9.0
TerminalOne OS
Cross-channel ad management
ADTECH
8.0
TerminalOne OS
Ad forecasting and optimization
ADTECH
8.0
TerminalOne OS

Data Collection

ADTECH
TerminalOne OS
7.6
Collection of first-party data
ADTECH
TerminalOne OS
9.2
Collection of third-party data
ADTECH
TerminalOne OS
5.3
Access to Third-party Data Providers
ADTECH
TerminalOne OS
8.2

Data Classification

ADTECH
TerminalOne OS
5.5
Audience taxonomy
ADTECH
TerminalOne OS
6.2
Tag Management
ADTECH
TerminalOne OS
7.7
Data Analysis Dashboard
ADTECH
TerminalOne OS
2.7

DMP Analytics

ADTECH
TerminalOne OS
7.9
Campaign Analytics
ADTECH
TerminalOne OS
7.8
Audience Analytics
ADTECH
TerminalOne OS
8.0

Pros

ADTECH

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
No photo available

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain profile photo

Cons

ADTECH

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
No photo available

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES profile photo

Likelihood to Renew

ADTECH

No score
No answers yet
No answers on this topic

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle profile photo

Alternatives Considered

ADTECH

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas profile photo

Return on Investment

ADTECH

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
Tyler Stuckey profile photo

Pricing Details

ADTECH

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ADTECH
7.0
TerminalOne OS
8.7

Likelihood to Renew

ADTECH
TerminalOne OS
7.0

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