ADTECH vs TerminalOne OS

• Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
• Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
• Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!

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• Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual.
• Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates.
• Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.

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• The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
• AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
• Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.

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• MediaMath was pricy for what it is.
• MediaMath is only one part of the tool - You still need an ad server, such as Mediaplex, to serve the ads on.
• There are bigger players in the game now, such as Conversant, ValueClick, DoubleClick, etc that have a larger reach.

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• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

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• MediaMath provided us with a decent ROI (if I recall correctly, somewhere between $2-$5 for our holiday time period).
• Because we were using too many vendors, MediaMath was just another step in the process and slowed us down from getting actionable items out the door quickly. The setup process for a new campaign is not easy or simple.
• MediaMath helped us grow our new-to-file base significantly, which helped us in the long run.

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