What users are saying about
10 Ratings
3 Ratings
10 Ratings
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Score 6.4 out of 101
3 Ratings
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Score 8 out of 101

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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MyBuys

Excellent recommendation engine for both site recommendations and outgoing emails. However, the cost may make it unaffordable for some smaller companies. Any eCommerce site would benefit, you just need to make sure it is scalable to your particular needs.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
MyBuys
Data Transfer
ADTECH
8.0
MyBuys

Ad Campaigns

ADTECH
9.4
MyBuys
Ad campaign creation
ADTECH
10.0
MyBuys
Ad deployment
ADTECH
9.0
MyBuys
Display advertising
ADTECH
10.0
MyBuys
Ad display and retargeting segmentation
ADTECH
9.0
MyBuys
Sequence targeting
ADTECH
9.0
MyBuys

Ad Reporting & Analytics

ADTECH
8.0
MyBuys
Ad dashboards
ADTECH
8.0
MyBuys
Ad performance reports
ADTECH
8.0
MyBuys
Ad conversion tracking
ADTECH
7.0
MyBuys
Ad attribution reporting
ADTECH
9.0
MyBuys
Cross-channel ad management
ADTECH
8.0
MyBuys
Ad forecasting and optimization
ADTECH
8.0
MyBuys

Pros

ADTECH

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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MyBuys

  • Personalized recommendations are great. They are able to hone in on what the customer has shown an interest in.
  • The automated email sends work well. Abandon cart/site and price drop emails all do a great job of recapturing a lost order.
  • The technical capabilities of their team are top notch.
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Cons

ADTECH

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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MyBuys

  • Customer service can be challenging in terms of response time. Once they are on your issue, they do a great job, but they can take a while to attack it.
  • Pricing is high and not what it used to be. For many years, we enjoyed a win-win revenue sharing model. Once the acquisitions and mergers happened, that all changed.
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Alternatives Considered

ADTECH

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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MyBuys

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Return on Investment

ADTECH

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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MyBuys

  • The ROI was great for many years. Once pricing changed, it has been positive, but less so than in the past.
  • Increase in customer retention is definitely positive.
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Pricing Details

ADTECH

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

MyBuys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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