What users are saying about

ADTECH

10 Ratings

PubMatic

2 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

PubMatic

2 Ratings
Score 7 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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PubMatic

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
PubMatic
Data Transfer
ADTECH
8.0
PubMatic

Ad Campaigns

ADTECH
9.4
PubMatic
Ad campaign creation
ADTECH
10.0
PubMatic
Ad deployment
ADTECH
9.0
PubMatic
Display advertising
ADTECH
10.0
PubMatic
Ad display and retargeting segmentation
ADTECH
9.0
PubMatic
Sequence targeting
ADTECH
9.0
PubMatic

Ad Reporting & Analytics

ADTECH
8.0
PubMatic
Ad dashboards
ADTECH
8.0
PubMatic
Ad performance reports
ADTECH
8.0
PubMatic
Ad conversion tracking
ADTECH
7.0
PubMatic
Ad attribution reporting
ADTECH
9.0
PubMatic
Cross-channel ad management
ADTECH
8.0
PubMatic
Ad forecasting and optimization
ADTECH
8.0
PubMatic

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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No answers on this topic

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
PubMatic1.0
Based on 1 answer
We have already cancelled.
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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We regret using PubMatic and are happy with our choice to move forward onto a better company.
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Increased problem areas
  • Decreased productivity.
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

PubMatic

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details