What users are saying about

ADTECH

10 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

Rubicon Project

6 Ratings
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
No photo available

Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
No photo available

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Rubicon Project
10.0
Data Transfer
ADTECH
8.0
Rubicon Project
10.0
DSP integration
ADTECH
Rubicon Project
10.0

Ad Campaigns

ADTECH
9.4
Rubicon Project
5.0
Ad campaign creation
ADTECH
10.0
Rubicon Project
5.0
Ad deployment
ADTECH
9.0
Rubicon Project
4.0
Display advertising
ADTECH
10.0
Rubicon Project
10.0
Ad display and retargeting segmentation
ADTECH
9.0
Rubicon Project
3.0
Sequence targeting
ADTECH
9.0
Rubicon Project
3.0

Ad Reporting & Analytics

ADTECH
8.0
Rubicon Project
9.0
Ad dashboards
ADTECH
8.0
Rubicon Project
9.0
Ad performance reports
ADTECH
8.0
Rubicon Project
9.0
Ad conversion tracking
ADTECH
7.0
Rubicon Project
9.0
Ad attribution reporting
ADTECH
9.0
Rubicon Project
Cross-channel ad management
ADTECH
8.0
Rubicon Project
9.0
Ad forecasting and optimization
ADTECH
8.0
Rubicon Project

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
No photo available
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
No photo available

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
No photo available
  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
No photo available

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available
Rubicon had superior client services and monetization techniques.
No photo available

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available
  • ROI has been incredibly positive.
  • No negative impacts to our business.
No photo available

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Rubicon Project

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details