What users are saying about

ADTECH

10 Ratings

Simpli.fi

5 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

Simpli.fi

5 Ratings
Score 6.4 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Simpli.fi

Simpli.fi, in my opinion, is the leader in programmatic branding campaigns for small to medium sized businesses. Large national brands with six figure brands can afford to look elsewhere, even though Simpli.fi is adept and conducting campaigns for big business as well. Simpli.fi does LOCAL very well.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Simpli.fi
6.7
Data Transfer
ADTECH
8.0
Simpli.fi
5.3
DSP integration
ADTECH
Simpli.fi
8.0

Ad Campaigns

ADTECH
9.4
Simpli.fi
Ad campaign creation
ADTECH
10.0
Simpli.fi
Ad deployment
ADTECH
9.0
Simpli.fi
Display advertising
ADTECH
10.0
Simpli.fi
Ad display and retargeting segmentation
ADTECH
9.0
Simpli.fi
Sequence targeting
ADTECH
9.0
Simpli.fi

Ad Reporting & Analytics

ADTECH
8.0
Simpli.fi
Ad dashboards
ADTECH
8.0
Simpli.fi
Ad performance reports
ADTECH
8.0
Simpli.fi
Ad conversion tracking
ADTECH
7.0
Simpli.fi
Ad attribution reporting
ADTECH
9.0
Simpli.fi
Cross-channel ad management
ADTECH
8.0
Simpli.fi
Ad forecasting and optimization
ADTECH
8.0
Simpli.fi

Data Collection

ADTECH
Simpli.fi
6.2
Collection of first-party data
ADTECH
Simpli.fi
7.5
Collection of third-party data
ADTECH
Simpli.fi
5.5
Access to Third-party Data Providers
ADTECH
Simpli.fi
5.5

Data Classification

ADTECH
Simpli.fi
7.0
Audience taxonomy
ADTECH
Simpli.fi
7.5
Tag Management
ADTECH
Simpli.fi
7.6
Data Analysis Dashboard
ADTECH
Simpli.fi
6.0

DMP Analytics

ADTECH
Simpli.fi
7.3
Campaign Analytics
ADTECH
Simpli.fi
7.0
Audience Analytics
ADTECH
Simpli.fi
7.5

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
  • When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Simpli.fi's programmatic ad tools cater very well to SMBs. We chose Simpli.fi due to the ease of use, low minimum spending requirements, along with advancements in data management, including the use of unstructured data. Furthermore, their development of granular level geo-fencing tools have given them the edge over many competitors.
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Simpli.fi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details