What users are saying about

ADTECH

10 Ratings

Social.com

37 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

Social.com

37 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Social.com

Social.com might be better suited for a bigger company with more data to collect
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
Social.com
Data Transfer
ADTECH
8.0
Social.com

Ad Campaigns

ADTECH
9.4
Social.com
Ad campaign creation
ADTECH
10.0
Social.com
Ad deployment
ADTECH
9.0
Social.com
Display advertising
ADTECH
10.0
Social.com
Ad display and retargeting segmentation
ADTECH
9.0
Social.com
Sequence targeting
ADTECH
9.0
Social.com

Ad Reporting & Analytics

ADTECH
8.0
Social.com
Ad dashboards
ADTECH
8.0
Social.com
Ad performance reports
ADTECH
8.0
Social.com
Ad conversion tracking
ADTECH
7.0
Social.com
Ad attribution reporting
ADTECH
9.0
Social.com
Cross-channel ad management
ADTECH
8.0
Social.com
Ad forecasting and optimization
ADTECH
8.0
Social.com

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Market penetration.
  • Picking markets to cater to.
  • Getting my work out into the world and getting a positive response.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • The interface could use work but is okay once you are aclimated
  • would like to be able to integrate across all my platforms
Nick Poikonen profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Increased customer efficiency.
  • Better customer service.
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Social.com

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details