What users are saying about

ADTECH

10 Ratings

StackAdapt

3 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

StackAdapt

3 Ratings
Score 9.7 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
Eric Figura profile photo

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
StackAdapt
9.7
Data Transfer
ADTECH
8.0
StackAdapt
9.3
DSP integration
ADTECH
StackAdapt
10.0

Ad Campaigns

ADTECH
9.4
StackAdapt
8.7
Ad campaign creation
ADTECH
10.0
StackAdapt
9.0
Ad deployment
ADTECH
9.0
StackAdapt
9.0
Display advertising
ADTECH
10.0
StackAdapt
9.0
Ad display and retargeting segmentation
ADTECH
9.0
StackAdapt
9.3
Sequence targeting
ADTECH
9.0
StackAdapt
7.0

Ad Reporting & Analytics

ADTECH
8.0
StackAdapt
8.7
Ad dashboards
ADTECH
8.0
StackAdapt
8.7
Ad performance reports
ADTECH
8.0
StackAdapt
8.3
Ad conversion tracking
ADTECH
7.0
StackAdapt
8.7
Ad attribution reporting
ADTECH
9.0
StackAdapt
9.0
Cross-channel ad management
ADTECH
8.0
StackAdapt
Ad forecasting and optimization
ADTECH
8.0
StackAdapt
8.7

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
Eric Figura profile photo

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Eric Figura profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have not done enough with StackAdapt that is similar to our DoubleClick campaigns.
Eric Figura profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • We have seen positive ROI from our ads.
  • In working with support, we have received custom guidance to reduce our cost per engagement.
  • We have seen substantial ROI from our custom development against the StackAdapt platform.
Christopher Penn profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

StackAdapt

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details