What users are saying about

ADTECH

10 Ratings

TubeMogul

19 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

TubeMogul

19 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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TubeMogul

TubeMogul is a great video demand site platform. Transparency is something they do well within the dashboard; you can look for very specific details to see what sites your advertisement is being served on as well as a slew of KPIs to measure your campaign. If you're looking for high quality sites, I would look at another company.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
TubeMogul
6.8
Data Transfer
ADTECH
8.0
TubeMogul
6.4
DSP integration
ADTECH
TubeMogul
7.1

Ad Campaigns

ADTECH
9.4
TubeMogul
6.7
Ad campaign creation
ADTECH
10.0
TubeMogul
6.5
Ad deployment
ADTECH
9.0
TubeMogul
6.6
Display advertising
ADTECH
10.0
TubeMogul
7.5
Ad display and retargeting segmentation
ADTECH
9.0
TubeMogul
6.0
Sequence targeting
ADTECH
9.0
TubeMogul
6.9

Ad Reporting & Analytics

ADTECH
8.0
TubeMogul
5.7
Ad dashboards
ADTECH
8.0
TubeMogul
7.3
Ad performance reports
ADTECH
8.0
TubeMogul
6.7
Ad conversion tracking
ADTECH
7.0
TubeMogul
5.2
Ad attribution reporting
ADTECH
9.0
TubeMogul
3.1
Cross-channel ad management
ADTECH
8.0
TubeMogul
6.4
Ad forecasting and optimization
ADTECH
8.0
TubeMogul
5.5

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • Not as much inventory so it is harder to scale with Tubemogul than other DSPs.
  • The separate placement types are too rigid. Interactive and Standard Preroll should be one product.
  • Viewability optimization isn't as strong as Doubleclick.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
TubeMogul4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Transparency - ability to easily manage media buy.Account management - working closely with TubeMogul account managers to get best performance
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Increased Efficiency
  • Clear Analytics
  • Large Footprint within Social Media Channels
Melinda Bowles profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

TubeMogul

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details