Likelihood to Recommend I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
Read full review Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Read full review Pros Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients. It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates Very user friendly and efficient to use. The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire. Read full review Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools. Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know. Read full review Cons Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output offer a monthly calendar of training opportunities like Nielsen offers Read full review Higher inventories for audience targeting Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains More dynamism to achieve better performance in campaigns Read full review Alternatives Considered I would say that WideOrbit is much better than
Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed.
Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
Read full review Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Read full review Return on Investment The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit Read full review AdTech helps us determine where to steer our audience, and where to project our next campaign. AdTech helps us view data based on user likes, clicks, and analyze trends among our audience. What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary. Read full review ScreenShots