What users are saying about

ADTECH

10 Ratings

WideOrbit

2 Ratings

ADTECH

10 Ratings
Score 6.2 out of 101

WideOrbit

2 Ratings
Score 8 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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WideOrbit

I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
WideOrbit
7.0
Data Transfer
ADTECH
8.0
WideOrbit
7.0
DSP integration
ADTECH
WideOrbit
7.0

Ad Campaigns

ADTECH
9.4
WideOrbit
8.0
Ad campaign creation
ADTECH
10.0
WideOrbit
Ad deployment
ADTECH
9.0
WideOrbit
8.0
Display advertising
ADTECH
10.0
WideOrbit
8.0
Ad display and retargeting segmentation
ADTECH
9.0
WideOrbit
8.0
Sequence targeting
ADTECH
9.0
WideOrbit
8.0

Ad Reporting & Analytics

ADTECH
8.0
WideOrbit
6.8
Ad dashboards
ADTECH
8.0
WideOrbit
8.0
Ad performance reports
ADTECH
8.0
WideOrbit
8.0
Ad conversion tracking
ADTECH
7.0
WideOrbit
6.0
Ad attribution reporting
ADTECH
9.0
WideOrbit
7.0
Cross-channel ad management
ADTECH
8.0
WideOrbit
6.0
Ad forecasting and optimization
ADTECH
8.0
WideOrbit
6.0

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • WideOrbit does a good job of helping to maintain revenues associated with TV and digital sales.
  • WideOrbit also does a good job of allowing different people to manipulate necessary things to make sure dollars are accounted for and spots air.
  • WideOrbit is fairly user-friendly, and when it does get hung up, they provide excellent customer service support.
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
  • Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
  • In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Since I'm not privy to the costs associated with this software, I can't speak to what the overall ROI is. However, I can say that this system is far better than previous systems of it's nature.
  • As far as what the software is used for, I would say that WideOrbit is one of the better software's out there. It isn't perfect by any means, but it is far better than others out there. It is much more user friendly, and since time is money for our sales team, I would say it is much more user friendly on the time aspect.
  • I think as far as what impact it has had on our overall business, I would say it is a positive one. We use it all day everyday, so I feel confident in saying that it has certainly made what we do easier.
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

WideOrbit

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details