Chose Yahoo DSP
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
Product | Rating | Most Used By | Product Summary | Starting Price |
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Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A | |
YuMe | N/A | YuMe is a provider of digital video brand advertising, now offered and supported by RhythmOne since the acquisition in early 2018. The platform is designed to simplify digital video advertising campaigns. | N/A |
Yahoo DSP | YuMe | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Yahoo DSP | YuMe | |
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Considered Both Products | Yahoo DSP | YuMe No answer on this topic |
Top Pros | ||
Top Cons |
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Yahoo DSP | YuMe | |
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Small Businesses | Adobe Advertising Cloud Score 8.9 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Yahoo DSP | YuMe | |
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Likelihood to Recommend | 7.3 (10 ratings) | 6.0 (1 ratings) |
Likelihood to Renew | - (0 ratings) | 6.0 (1 ratings) |
Yahoo DSP | YuMe | |
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Likelihood to Recommend | Yahoo (Verizon Media) | RhythmOne |
Pros | Yahoo (Verizon Media) | RhythmOne |
Cons | Yahoo (Verizon Media) | RhythmOne |
Likelihood to Renew | Yahoo (Verizon Media) No answers on this topic | RhythmOne |
Alternatives Considered | Yahoo (Verizon Media) | RhythmOne |
Return on Investment | Yahoo (Verizon Media) | RhythmOne |
ScreenShots |